New Harbinger Publications

Compensation

Full Description

Job Title: Manager of Digital Platforms (Book Publishing) Location: Remote (in only the 24 states listed below) or Hybrid in Office (Oakland, CA) Reports to: Chief Operating Officer Type: Full-time Salary: $115,000 + benefits, including ESOP plan About New Harbinger New Harbinger is a book publishing company with a history of innovation. More than fifty years ago, our founder pioneered the self-help workbook, which has become ubiquitous in evidence-based therapy. Today we are growing into a multimedia company with a digital products division responsible for online trainings and a SAAS platform—both for our core book audience of evidence-based therapists. Role Overview The Manager of Digital Platforms owns the strategic roadmap and execution for our digital ecosystem, including our three primary websites (New Harbinger Publications, the TherapyAssist digital library, and Praxis continuing education), our content management systems, and the technical infrastructure that fuels our marketing and sales growth. This role sits at the intersection of content, marketing, and technology. You will be responsible for leading a new web management department that prioritizes agility and builds a foundation of customer data to feed our growing analytics function. You’ll have the support of an experienced program manager with a proven track record of operationalizing complex processes inside our organization, as well as experienced and competent product stakeholders, including our web manager. Working collaboratively with the Director of IT, you will bridge the gap between business strategy and technical feasibility, managing external development partners as your "engineering team" to provide a 360-degree view of our readers and customers. Core Responsibilities 1. Website Ownership & Vendor Management • Roadmap Management: Define and maintain the product roadmap for all corporate web properties and digital storefronts, ensuring they align with book sales and marketing growth goals. • Platform Health: Manage and maintain company websites and CMS, ensuring performance, uptime, accessibility, and security. • Vendor Leadership: Serve as the primary liaison for external developers, hosting providers, and SaaS vendors; manage the development backlog and lead sprint planning. • Stakeholder Alignment: Work cross-functionally with Marketing and Sales to maximize outcomes across our diverse product lines (books, digital libraries, and online training). 2. Marketing Technology & Data Architecture • Stack Orchestration: Design and manage an integrated tech stack (CRM, ESP, Marketing Automation, Analytics) that ensures compatibility with publishing-specific metadata and retail feeds. • Data Engineering Oversight: Architect the tracking environment (GTM, GA4, Server-Side, CAPI) to ensure every customer touchpoint—from social discovery to book purchase—is captured accurately. • Unified Reader View: Lead the strategy for identity resolution, ensuring data flows seamlessly between platforms to create a single source of truth regarding reader preferences and buying habits. • Lifecycle Logic: Partner with marketing to build automated technical triggers based on user behavior (e.g., event-based messaging for new releases or personalized web experiences). 3. Digital Publishing & Growth Enablement • Content Infrastructure: Oversee publishing workflows for digital content (landing pages, gated content, learning tools) and support launches for new titles and digital initiatives. • Conversion Optimization: Identify technical opportunities to improve UX, discoverability, and conversion paths (CRO), specifically targeting "Buy" and "Subscribe" actions. • Compliance: Ensure all digital products and tracking architectures are "privacy first" and compliant with GDPR/CCPA. 4. Analytics & Insight Leadership • Reporting Ownership: Own Google Analytics and performance dashboards, translating complex data into clear recommendations for leadership and marketing teams. • Best Practices: Continuously evaluate emerging technologies and automation tools to proactively introduce process improvements that improve targeting and personalization. • Internal Training: Support stakeholders with platform training, documentation, and digital best practices. Key Performance Indicators (KPIs) • Conversion Growth: Increase "Buy" conversion rate on NHP.com by 15-20% YOY and "Subscribe" rates by 20% through UX and funnel optimization. • Site Performance: Maintain Core Web Vitals benchmarks on 90% of high-traffic pages. • Data Integrity: Achieve 95%+ accuracy in lead source attribution and cross-platform data synchronization. • Vendor ROI: Measurable improvement in output-per-dollar spent on external development agencies. Qualifications • Experience: 5+ years managing digital platforms, CMSs, or web products. Experience in publishing, media, or education is strongly preferred. • Technical Literacy: Deep understanding of the modern web (HTML/CSS/JS) and API logic; ability to audit code and technical requirements provided by external agencies. • Expert Toolset: Mastery of GA4, Google Tag Manager (GTM), and CRM/Automation platforms (e.g., Salesforce, HubSpot). • Vendor Management: Proven track record of running sprints and managing roadmaps with external or distributed engineering teams. • Education: Degree in CS, Engineering, Business, or equivalent experience with a heavy technical focus. Location Requirements Due to tax, payroll, and compliance requirements, applicants must reside in one of the following states: Alabama, Arizona, California, Colorado, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Texas, Utah, Virginia, Washington, or Wisconsin. To Apply for this Position Please email your cover letter and resume to HR@newharbinger.com, with “Manager of Digital Platforms” in the subject line. No phone calls, please. No recruiters. New Harbinger Publications is committed to providing equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type with regard to race, color, religion, sex, national origin, age, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.