Network Wireless Solutions

Compensation

Full Description

Job Description: Head of Marketing & Communications (CMCO) Reports to: President & Chief Revenue Officer Position Overview The Head of Marketing & Communications (CMCO) is a key executive responsible for shaping the company's brand, driving market growth, and managing all external and internal communications. This leader will develop and execute marketing and communications strategies that support sales growth, enhance customer and partner engagement, and position the company as a trusted leader in telecommunications distribution. The CMCO will oversee brand management, product and partner marketing, digital strategy, demand generation, corporate communications, and public relations, while ensuring alignment with the company's business goals. Key Responsibilities Strategic Leadership • Define and implement an integrated marketing and communications strategy to drive brand visibility, market share, and revenue growth. • Partner with the executive team to align marketing and communications with overall corporate strategy. • Lead market intelligence and competitor analysis to identify opportunities and risks. Marketing & Partner Engagement • Develop go-to-market strategies for telecom products, connectivity solutions, and value-added services. • Design and execute partner marketing programs in collaboration with OEMs, carriers, and vendors. • Deliver sales enablement tools, campaigns, and collateral to support channel and direct sales. Communications & Brand Management • Lead corporate communications, media relations, and public affairs to strengthen company reputation. • Oversee internal communications to ensure consistent messaging and employee engagement. • Manage crisis communication planning and execution. • Drive thought leadership initiatives, including executive visibility, industry events, and content strategy. Digital & Demand Generation • Build digital-first marketing programs, leveraging e-commerce, automation, and analytics. • Oversee demand generation and lead-nurturing campaigns across multiple channels. • Manage digital assets, websites, partner portals, and content distribution platforms. Leadership & Team Development • Build and lead a high-performing marketing and communications team. • Manage marketing budgets, agencies, and vendor relationships effectively. • Foster a culture of collaboration, accountability, and innovation. Qualifications • Bachelor's degree in Marketing, Communications, or related field; MBA or advanced degree preferred. • 15+ years of progressive leadership experience in marketing and communications, including 5+ years in a C-level or senior executive role. • Strong background in telecommunications, distribution, or technology sectors. • Demonstrated success in developing and executing integrated marketing and communications strategies. • Expertise in digital marketing, demand generation, public relations, and stakeholder communications. • Exceptional leadership, storytelling, and influencing skills. Key Competencies • Strategic thinker with strong execution capabilities. • Skilled communicator with executive presence. • Deep knowledge of telecom distribution, channel ecosystems, and industry trends. • Results-oriented with a strong ROI and performance measurement mindset. • Collaborative, innovative, and adaptable leadership style. Key Performance Indicators (KPIs)1. Strategic & Growth Metrics • Market Share Growth: % increase in share within key telecom distribution markets. • Revenue Contribution: % of company revenue attributed to marketing-driven leads or campaigns. • New Market Penetration: # of new telecom carrier, OEM, or VAR partnerships supported by marketing. 2. Marketing & Demand Generation • Lead Generation: # of qualified leads generated per quarter (MQLs → SQLs conversion rate). • Campaign ROI: ROI (%) on marketing campaigns, including digital, partner, and event marketing. • Digital Engagement: Growth in website traffic, unique visitors, partner portal usage, and content downloads. • Marketing-Sourced Pipeline: % of sales pipeline influenced by marketing campaigns. 3. Communications & Brand • Brand Awareness Index: Year-over-year change in brand recognition and recall within the telecom ecosystem. • Media & PR Coverage: # of positive media mentions, press releases, and industry features secured. • Thought Leadership: # of executive speaking engagements, whitepapers, or industry event participations. • Crisis Response Effectiveness: Time taken and effectiveness score for handling communication crises. 4. Partner & Channel Marketing • Partner Campaign Success Rate: % of joint campaigns with OEMs/carriers that achieve target ROI. • Channel Engagement Score: Partner satisfaction (via surveys) and engagement with marketing programs. • Incentive Program Uptake: % of partners adopting marketing incentives or promotions. 5. Digital & Technology Enablement • Marketing Automation Utilization: % of campaigns leveraging automation and analytics platforms. • Conversion Rate Optimization: % increase in lead-to-opportunity conversion from digital channels. • Customer/Partner Portal Performance: Uptime, usability scores, and # of active users. 6. Team & Operational Excellence • Budget Adherence: % of campaigns delivered within budget. • Marketing Productivity: Campaigns executed vs. planned. • Employee Engagement: Marketing team retention rate and engagement survey scores. • Agency/Vendor ROI: Cost vs. value delivered from external partners.