Netflix

Compensation

Full Description

THE ROLE The Netflix Nonfiction & Live Marketing team seeks a creative marketer with specific experience in Live marketing for Unscripted titles (talent competitions, awards shows, game shows, etc). This person will be responsible for the day-to-day execution of our culture-making LIVE programs and specials. LIVE campaigns extend across multiple consumer entry points, from core AV and print materials to creative extensions that integrate talent and brands from across the entertainment, music, sports and pop cultural landscapes. The Marketing Manager is responsible for seamless cohesion of creative materials across a multitude of internal Netflix teams, like ad sales or events. The ideal candidate will have direct experience building and managing LIVE marketing campaigns. They will be highly collaborative and able to build a relationship with and navigate through a complex network of internal and external stakeholders. This candidate will also have a strong instinct for current cultural trends and a willingness to contribute to larger initiatives related to LIVE events beyond marketing for the betterment of the initiative, on top of delivering core marketing materials that pierce the zeitgeist and drive conversation. RESPONSIBILITIES • Build and execute global 360 creative marketing campaigns for Live & Non-Live Entertainment that achieve key marketing objectives across both Netflix and external partners. • Create a compelling campaign strategy that all cross-functional partners use to execute the campaign. • Execute incredible campaign materials across print, AV, social, and more. • Act as a liaison to internal cross functional teams to ensure cohesion at every step of the campaign, including Content, Production, Product, and Publicity teams, and more. • Communicate directly with talent (actors, musicians, creators, and more) as well as their respective management teams to build best-in-class, talent-forward creative. • Contribute to overall sculpting of our Live initiative by bringing a marketing / conversational POV to discussions around pop-culture, music, talent, and other cultural entry points. • Collaborate with regional partners to ensure campaigns resonate locally and maximize overall global impact. • Be the main point of contact for external creative agencies, including briefing, hiring, managing scope, and giving feedback on campaign creative. • Proactively identify inefficiencies and blockers throughout the Live campaign development process and work with cross-functional partners to help develop solutions. WHO WE ARE LOOKING FOR • You have a passion for creative marketing. • You have a proven track record of working on impactful, culturally relevant creative campaigns that connect with audiences. • You've worked with Live campaigns in a 360 manner, from strategy development to tactical execution (i.e. AV/trailers, digital/social, print/out-of-home and more). • You have a strong passion for culture and an instinct for what can drive conversation and pierce the zeitgeist. • You possess an excellent ability to problem solve across a vast array of conflicts and challenges every day. You are a solution oriented leader who does what is best for the business and the campaigns. • You understand how to tell a strategic, compelling and cohesive story across multiple platforms. • You foster a high level of creative excellence with sharp taste. • You are a cross-functional team player who is able to listen, engage and collaborate with internal departments. You seek to be the connector of information rather than the gatekeeper, valuing transparency above communication silos. • You can effectively communicate to executives, showrunners, producers, talent and talent representatives as needed. • You are a proactive self-starter who is resourceful and demonstrates strong judgment in the face of ambiguity. • You are an independent thinker capable of self-motivating and self-managing, thriving with the level of freedom we offer our employees. • You can organize, clarify and communicate complex ideas quickly, succinctly and accurately. • You are agile, goal-oriented, driven to succeed and always up for a challenge. • You are passionate and curious about all aspects of the Netflix business and can flourish in our unique - ?company culture, reflecting our values and leadership expectations. Inclusion is a Netflix value and we strive to host a meaningful interview experience for all candidates. If you want an accommodation/adjustment for a disability or any other reason during the hiring process, please send a request to your recruiting partner. We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service. Reference: ECNJOBID-66-249-70-103 in the application