Nelnet

Compensation

Full Description

Job Description: • Define and test Ideal Customer Profiles (ICP), buyer personas, and priority use cases during prototype development • Participate in prototype feedback sessions to assess problem urgency, willingness to engage, and buying context • Identify early design partners and pilot candidates for new ventures • Conduct pricing and packaging experiments, including willingness-to-pay conversations and early offer structures • Validate revenue model assumptions and surface commercial friction before scale investment • Support pilots with early sales conversations, design partner agreements, and letters of intent or paid pilots • Observe actual buyer behavior and ensure pilots have real customers actively using the product • Synthesize GTM learnings into go/pivot/kill inputs for venture decisions and prepare standardized GTM inputs for business unit handoff • Document commercial insights and surface risks before scale investment Requirements: • Bachelor’s degree in Business, Marketing, or related field • 5+ years of experience in early-stage GTM, growth, or commercialization experience • Proven ability to sell unfinished products and operate across multiple ventures simultaneously • Strong qualitative judgment in customer-facing environments Benefits: • medical • dental • vision • HSA and FSA • generous earned time off • 401K/student loan repayment • life insurance & AD&D insurance • employee assistance program • employee stock purchase program • tuition reimbursement • performance-based incentive pay • short- and long-term disability • robust wellness program