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Neighborly®

Neighborly®

via Remote Rocketship

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Director, Consumer Insights – Creative Strategy

Anywhere
Full-time
Posted 12/20/2025
Verified Source
Key Skills:
Market research
Consumer insights
Quantitative and qualitative research methods
Strategic planning
Communication skills

Compensation

Salary Range

$120K - 200K a year

Responsibilities

Lead consumer research strategy, develop brand-specific approaches, and influence marketing and creative strategies.

Requirements

Over 10 years of experience in consumer insights or market research, strong business strategy, creative marketing understanding, project management, and excellent communication skills.

Full Description

Job Description: • Lead consumer research strategy and advise on execution • Partnering with each Neighborly brand’s Head of Marketing to develop a brand-specific annual approach depending on the brand’s growth strategy focal points • Develop new cost-effective, actionable brand health tracking strategy and execution plan across Neighborly brands • Leverage DIY survey technologies to write, execute, and analyze quantitative survey data • Influence internal and external stakeholders to ensure that consumer insights are embedded in decision-making • Concisely explain insights coming from complex analyses through effective verbal/written communication • Partner with each year’s focus brands’ Head of Marketing to develop a new, differentiated creative strategy and write creative brand campaign briefs • Partner with Neighborly Creative Director to select and brief creative agencies to execute upon brand campaign briefs Requirements: • 10+ years of experience in a Consumer Insights, Market Research and / or Creative Strategy role • Extensive experience in conducting market research • Strong business strategy intuition • Ability to continuously prioritize and drive focus on the most growth- accretive initiatives • A knack for creative marketing strategy • Well-honed understanding of what marketing creative is differentiated and effective • Ability to think critically and to interpret and apply processes across many different areas • Ability to manage multiple projects simultaneously and work autonomously with minimal supervision • Ability to thrive in a fast-paced, deadline driven environment under pressure • Excellent verbal, written (emphasis on mastery of drafting day-to-day business correspondence required), analytical, and organizational skills required • Excellent mastery of Microsoft Word, Microsoft Excel, Microsoft Outlook and Power Point required, with working knowledge or desire to learn various AI and analytics tools. • Budget management skills and proficiency • Possess intellectual curiosity, with the spirit of a perpetual student. Benefits: • Equity and bonus opportunities

This job posting was last updated on 12/22/2025

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