NBCUniversal

Compensation

Full Description

Job Description: • Develop and manage a multi-region event marketing strategy aligned with company marketing, sales, growth and retention objectives. • Identify events that support pipeline development, account-based initiatives, and regional sales priorities. • Design event experiences that enable sales conversations, product demonstrations, and customer engagement. • Establish standardized event playbooks, messaging frameworks, and activation models that support consistent sales enablement across regions. • Define event KPIs tied to sales outcomes, including leads generated, meetings set, opportunities influenced, and ROI. • Lead end-to-end planning and execution of marketing and sales support events, including trade shows, customer events, regional activations, and mobile marketing initiatives. • Provide hands-on, on-site support before, during, and after events, acting as the primary point of contact for execution and real-time issue resolution. • Coordinate on-site staffing, including sales participation, product experts, and brand ambassadors. • Ensure events are executed on-brand, on-message, and optimized to support sales engagement. • Own all event logistics, including transportation, shipping, routing, storage, and deployment of event assets. • Develop logistics strategies that support efficient, cost-effective, and sales-ready event execution across regions. • Manage complex, multi-location schedules and rapidly adapt plans based on on-site and sales needs. • Serve as the subject matter expert for DOT and regulatory requirements impacting event transportation and mobile assets. • Ensure all vehicles, trailers, displays, and transportation activities comply with DOT and applicable local, state, and federal regulations. • Manage permitting, inspections, documentation, and compliance tracking across multiple jurisdictions. • Act as the primary event support partner for regional teams and sales organizations. • Collaborate closely with sales, marketing, operations, legal, safety, and compliance teams to ensure aligned execution. • Train and enable regional sales teams on event objectives, engagement strategies, and lead capture processes. • Support pre-event planning and post-event follow-up to maximize sales impact. • Operate within event budgets with a focus on efficiency, scalability, and measurable sales ROI. • Source, negotiate, and manage vendors, transportation partners, and production teams. • Forecast event and sales support resource needs as part of annual and regional planning. • Lead post-event reporting, including logistics performance, compliance outcomes, sales engagement metrics, and pipeline impact. • Partner with sales teams to assess event effectiveness and improve follow-up processes. • Use insights to refine event strategy, activation models, and sales enablement tools. Requirements: • Bachelor's degree, Event Management, Logistics, Business, or related field (or equivalent experience). • 3–5+ years of experience in event marketing, field marketing, or sales enablement roles. • Strong working knowledge of DOT regulations and transportation compliance. • Experience managing multi-location or regional event programs. • Proven ability to support sales teams through events and live activations. • Ability to change and adapt in a fast-paced work environment. • Ability to travel up to 85% as needed. • Preferred: Experience with mobile marketing tours, fleet-based events, or B2C sales-driven events. • Familiarity with CRM systems and lead capture/reporting processes. Benefits: • Comcast provides best-in-class Benefits to eligible employees. • array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality – to help support you physically, financially and emotionally through the big milestones and in your everyday life.