Naviga

Compensation

Full Description

About Our ClientOur client is a rapidly rebooting EdTech company with a patented, research-backed literacy program that helps children ages 6–12 become confident, fluent readers. This program is highly effective, with a history of success in institutional settings. They are now pivoting to an aggressive B2C model, aiming to bring this powerful literacy tool directly to families. This is a crucial early-stage hire, providing the opportunity to partner directly with the founder and become the strategic owner of the entire marketing and customer acquisition engine.The OpportunityOur client is seeking a versatile, data-driven Growth Marketing Manager or Director—depending on experience—to be the next full-time employee and lead their customer acquisition strategy. This is a role for an entrepreneurial, hands-on leader who will be responsible for defining, launching, and scaling all direct-to-consumer marketing efforts across the entire funnel. The successful candidate will own the budget, execute campaigns, and drive measurable revenue growth from day one.What You Will Do • Build, launch, and manage end-to-end B2C customer acquisition campaigns across all channels, including digital (Paid Social: TikTok, Instagram, YouTube; SEM, Email, Influencer Marketing) and offline (Direct Mail, Print). • Research, test, and optimize marketing messages and channels to effectively reach key target audiences: homeschool parents, special education families, ESL communities, and families seeking supplemental literacy support. • Own and rigorously track key performance indicators (KPIs) including Customer Acquisition Cost (CAC), Return on Ad Spend (ROAS), and Customer Lifetime Value (LTV). • Manage the marketing budget, forecast spend, allocate resources across channels, and continuously improve overall campaign ROI. • Implement a constant testing and optimization framework for landing pages, ad copy, creative assets, and channel mix to maximize conversion rates and scale profitable channels. • Work closely with the founder and other team members to ensure marketing efforts align with product goals and business objectives. Who You Are • 7+ years of progressive B2C marketing experience with a primary focus on driving customer acquisition and revenue growth. • Proven success in digital marketing, with hands-on experience managing and scaling paid campaigns across major platforms (e.g., Google/Meta Ads, TikTok, YouTube). • Experience in integrating and measuring offline marketing channels (e.g., Direct Mail, Print Ads) as part of a cohesive acquisition strategy. • Highly data-driven and analytical—fluent in performance metrics, adept at using testing tools, and comfortable turning data into actionable growth strategies. • Experience managing a marketing budget and demonstrating positive ROI. • A self-starter and entrepreneurial thinker who thrives in a fast-moving, lean environment where you own the results. The Ideal Candidate is a strategic, hands-on growth marketing professional who is passionate about both performance and mission. This person is likely an experienced B2C marketer from an EdTech, consumer subscription, or similar industry (e.g., health & wellness, specialized CPG) who knows how to acquire customers directly. They are energized by the challenge of taking a proven product and building the entire marketing department from scratch. They view a smaller initial budget as an opportunity for efficient, high-impact testing and are ready to earn the right to scale the investment by delivering measurable, profitable results.Why Join the Team?This is a rare opportunity to join a mission-driven company at a pivotal moment. You will partner directly with our client's dedicated founder, inheriting an already successful, research-backed product that is making a profound difference in children's lives. Your work will have an immediate, visible impact on the business and on the ability to help kids become confident readers. You will be empowered to define and execute the entire growth strategy, giving you the autonomy and ownership that is often impossible in larger organizations. The company offers a competitive salary, the flexibility of a fully remote role, and the opportunity to build a team around your success.________________________________________About Naviga Recruiting & Executive SearchNaviga Recruiting & Executive Search is a leading provider of Contingent Workforce Solutions, Executive Search, Leadership and Individual Contributor hiring, empowering businesses to achieve their strategic objectives through expert talent acquisition. Our specialties include sales, marketing, finance/accounting and operations hiring. With a commitment to excellence and a deep understanding of market trends, Naviga Recruiting & Executive Search helps organizations build high-performing teams and navigate complex workforce challenges. Naviga Recruiting & Executive Search specializes in U.S. Hiring for Global Businesses.