National HVAC Service LT

Compensation

Full Description

Description About the Role Are you social by nature, creative at heart, and fearless in your ideas? We’re looking for a smart and passionate Recruitment Marketing Specialist to help us tell our story to the world and attract the best talent. This role is perfect for someone who thrives at the intersection of marketing and talent, who understands the power of a strong employer brand, and who isn’t afraid to experiment, take risks, and push boundaries to make our brand stand out in a crowded talent marketplace. You’ll be the voice behind our employer brand—strategically crafting and promoting our culture, values, and EVP through powerful content and campaigns that resonate with candidates and employees alike. What You’ll Do • Build & Own the Employer Brand • Develop and execute a dynamic employer branding strategy that positions us as a top employer across key talent markets. • Define and bring our Employee Value Proposition (EVP) to life through compelling storytelling and visuals. • Create & Curate Amazing Content • Produce original, on-brand content—videos, blogs, social media posts, employee spotlights, etc.—that highlight our culture and team. • Collaborate with employees to uncover real, authentic stories that represent who we are and why people love working here. • Be Social (Literally) • Own and grow our presence on social platforms like LinkedIn, Instagram, Glassdoor, and Indeed. • Engage with talent communities online and activate employee advocacy programs. • Collaborate Fearlessly • Partner with Human Resources, Marketing, and Business Development teams to ensure consistent and engaging brand messaging across all channels. • Support recruitment campaigns, events, and brand initiatives that excite and inspire. • Analyze & Optimize • Use data and insights to measure campaign performance, audience engagement, and ROI. • Continuously test, learn, and improve brand initiatives for maximum impact. Who You Are • Creative: You think outside the box, love storytelling, and know how to capture attention through content. • Social: You understand social platforms inside and out—and you love engaging with people and communities. • Smart: You’re strategic, data-informed, and know how to align branding efforts with hiring goals. • Passionate: You care deeply about creating a workplace people are proud to be part of and can’t wait to talk about. • Fearless: You’re not afraid to try new things, experiment with bold ideas, and break from the status quo. Why You’ll Love Working Here • Be part of a forward-thinking company that values creativity, authenticity, and innovation. • Help shape the future of our talent brand and influence how we attract amazing people. • Work with a fun, driven, and supportive team that believes in bold ideas and big impact. Requirements Qualifications • 2–5 years of experience in employer branding, recruitment marketing, talent acquisition, or digital/content marketing. • Strong writing, storytelling, and content creation skills • Familiarity with platforms like LinkedIn, Glassdoor, Instagram, and employer brand tools. • Experience with analytics tools to track and report campaign performance. • Comfortable working cross-functionally in a fast-paced, collaborative environment.