Mspark, LLC

Compensation

Full Description

About the role We are seeking a dynamic and strategic Omni-channel Client Success Manager to lead a portfolio of key clients. In this role, you will be the central point of contact, responsible for developing and executing holistic marketing strategies that encompass digital channels and traditional core products. You will be a true client partner, providing expert guidance on audience targeting, campaign execution, and cross-channel attribution. The ideal candidate possesses a unique blend of ad tech expertise and direct marketing knowledge, with a passion for building unified, high-performing campaigns. What you'll do Holistic Client Strategy: Serve as the lead strategic advisor for a dedicated portfolio of clients, developing and managing comprehensive omni-channel marketing plans that achieve their business objectives. Digital Campaign Management: Oversee the setup, launch, and daily optimization of programmatic campaigns across DSPs. Monitor performance against client KPIs, providing insights and recommendations for improvement. Mail Campaign Coordination: Work with other departments to ensure the execution of various core and mail offerings. Integrated Campaign Execution: Develop innovative strategies that connect digital behavior with offline actions. Create seamless customer journeys by linking digital advertising with targeted direct mail drops. Technical & Platform Expertise: Act as the internal and external expert on our omni-channel platform. Troubleshoot programmatic ad serving issues, data discrepancies, and direct mail integration challenges, liaising with technical teams as needed. Performance Analysis & Attribution: Prepare and present unified performance reports and Quarterly Business Reviews (QBRs). Analyze data from all channels to provide a holistic view of performance, focusing on online-to-offline attribution and overall return on investment. Account Growth: Identify and pursue opportunities to expand client relationships through upselling, cross-selling, and the introduction of new omni-channel solutions. Collaborate closely with the Sales team to ensure revenue growth and client retention. Other duties as assigned. Qualifications Required: Bachelor's degree in Marketing, Business, Communications, or related field and/or the equivalent combination of education and experience. 2-4 years of experience in account management or client services. Proven experience managing both digital campaigns (in a DSP, ad server, or agency) and traditional mail campaigns. Strong working knowledge of the programmatic advertising ecosystem (RTB, DSPs, PMPs, DMPs). Demonstrable understanding of the core mail process, including audience data, list segmentation, USPS regulations, and print production basics. Exceptional analytical skills with experience in cross-channel reporting and an understanding of online-to-offline attribution models. Outstanding communication and presentation skills, with the ability to translate complex data into a simple, compelling story for clients. Preferred Experience Hands-on experience with major DSPs (e.g., The Trade Desk, Google DV360) and/or data onboarding platforms (e.g., LiveRamp). Familiarity with connecting digital identifiers (cookies, MAIDs) to physical addresses. Experience with CRM software (e.g., Salesforce, Microsoft Dynamix and HubSpot) and project management tools (e.g., Monday.com).