$134000K - 205000K a year
Job Description: • Develop and execute go-to-market (GTM) plans for Motive Card and future Spend Management solutions, ensuring alignment with company objectives and revenue targets. • Quarterback product launches by leading cross-functional teams. • Define positioning, messaging, and value propositions that resonate with key audiences, differentiating Motive in a competitive landscape. • Determine the right target audiences and the most effective ways to reach them to accelerate new logo and expansion sales motions. • Build a deep understanding of industry trends, pain points, and buyer personas. • Leverage data and customer insights to refine messaging, product, partnership, and promotional strategies. • Develop thought leadership that makes Motive a perceived leader in the payments space and use this to generate content, sales collateral, presentations, and training materials to enable the sales team to effectively position and sell Motive Card. • Monitor the market for key trends and work with the industry experts to ensure effective ongoing relevance in the market. • Act as the voice of the customer within the organization, ensuring that product development aligns with market needs. • Drive improvements to ensure we are continually evolving GTM processes to optimal. Requirements: • Bachelor's degree in Marketing, Business, or a related field; MBA preferred. • 7-10 years of experience in product marketing or marketing. • Previous experience in Fintech or Payments product marketing. • Passion for customer centric-thinking and strong ability to translate complex technical features into clear, compelling customer benefits. • Proven track record in driving GTM strategies, messaging, and sales enablement for enterprise or mid-market products. • Excellent communication, storytelling, and presentation skills, capable of conveying complex information in a clear and persuasive manner. • Experience working with executive leadership and cross-functional teams. • Ability to manage multiple projects and priorities while maintaining a strategic perspective. • Thrives in a fast-paced, ambiguous environment. • Agile and able to adapt quickly to shifting market dynamics and organizational priorities. Benefits: • Health, pharmacy, optical and dental care benefits • Paid time off • Sick time off • Short term and long term disability coverage • Life insurance • 401k contribution
This job posting was last updated on 10/22/2025