$140K - 180K a year
Lead sales strategy and execution across retail and foodservice channels, manage sales operations, develop forecasting and pricing models, and drive data-informed growth initiatives.
10+ years in sales strategy or trade marketing within CPG, experience with food/mass retailers, leadership of cross-functional teams, and a bachelor's degree.
Job Summary Under the general direction of the CSO, the Director of Sales Strategy serves as a key commercial architect for MiLa’s go-to-market planning and revenue optimization. This role leads the integration of trade performance, forecasting, pricing architecture, and sales analytics to ensure our growth strategy is data-informed, channel-specific, and financially sound. As a senior cross-functional leader, this role guides sales execution strategy across both retail and foodservice, while managing internal sales operations and enabling scalable infrastructure for growth. Duties/Responsibilities • Own MiLa’s channel strategies across retail and foodservice, aligning cross-functional teams around growth priorities and execution discipline • Lead the development of revenue targets, forecasting models, and pricing architecture in close collaboration with the CSO and Finance • Refine customer segmentation and trade investment guardrails to support profitable growth • Translate syndicated and internal data into actionable insights for account strategy, promotional planning, and innovation launches • Serve as the strategic lead for trade budget design, accrual tracking, and ROI reporting • Guide category development narratives and business reviews in partnership with sales and marketing • Oversee the implementation of analytics tools, dashboards, and scorecards to drive accountability and visibility • Lead internal sales operations and systems, ensuring tools, processes, and documentation support scalable execution • Support investor and board-level reporting through performance storytelling and KPI analysis • Manage and direct support roles as needed • Provide mentorship and thought partnership across the broader sales and finance teams • Develop and maintain weekly/monthly consumption and distribution reports to monitor business health • Translate complex data into actionable insights and recommendations for sales, marketing, and leadership teams • Identify category trends, white space opportunities, and risks to inform strategic planning • Support customer presentations with data-driven stories that highlight brand performance and growth opportunities • Partner cross-functionally with Sales, Marketing, and Finance to align on category strategy and execution • Build dashboards and reporting tools to streamline data analysis and improve decision-making speed • Monitor retailer-specific data (POS, shopper insights, loyalty card data where available) to support business planning • The position is required to travel 20% time (locally, regionally, nationally, etc) • Ideally, the position is based out of Denver, CO or Seattle, WA regions • Position required to travel to Sumner, WA (Corp HQ) for meetings quarterly • Other duties as assigned Required Skills & Abilities • Strategic thinker with deep expertise in trade, pricing, and channel planning • Skilled in translating analytics into execution plans and executive recommendations • Proven ability to influence cross-functional stakeholders and executive leadership • Previous experience with Food/mass (Kroger, Albertsons, WholeFoods, Target, WalMart) /Costco, strongly preferred • Strong business acumen with a clear understanding of sales P&Ls and margin dynamics • Experienced in systems design, data visualization, and scalable sales infrastructure • Proficient in Google Workspace, syndicated data tools (e.g. SPINS, IRI), and ERP/CRM platforms Education & Experience • 10+ years of experience in sales strategy, revenue management, trade marketing, or category leadership within CPG • Experience in Food industry, highly preferred • Experience leading direct reports and cross-functional workstreams • Bachelor’s degree required Why Should You Join Us? • Employer-funded health benefits including medical, dental, and vision insurance. MiLa covers 75% of employee premiums & 25% of dependent premiums • Voluntary/optional employee paid group insurance for Life & AD&D (with guarantee issue amounts at time of hire), Hospital, and Short Term Disability See other openings at MiLa here: https://eatmila.com/pages/careers
This job posting was last updated on 9/8/2025