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Overview Role: ABM & Lead Management Supervisor About UFS — Food Solutions is an independent Global Business Unit, the 5th largest BU. UFS operates with a focus on chefs and field sales to drive demand creation with operators in a B2B setting, and aims to be a leader in digital selling in the food service industry. UFS emphasizes executional excellence and productivity improvements, with a culture that supports speed, simplicity, and trust. The organization encourages entrepreneurial thinking and ownership, with a purpose to enable people to love what they do. Role Overview Lead the strategy, operating model, and performance governance for Account-Based Marketing (ABM) and Lead Management across U.S. food service operators. Design plays, handoffs, SLAs, and measurement that connect insight → samples → pilots → rollouts → retention. Partner with Sales, Culinary (chef team), Marketing, and Data/Tech teams who execute tracking, integrations, and campaigns. Key Responsibilities Strategy & Planning Define ICP, account scoring & tiers (leveraging multiple 1st, 2nd and 3rd party data sources) and channel mix (Acquire: Social, Search, Programmatic, Offline Event/ SR; Engage: Website/ APP/ SMS/ EDM; Convert: SR/ Sysco/US Foods/RD/Amazon/FSD). Set account- and lead-level qualification (MQA/IQA & MQL/SAL/SQL) and the ABM roadmap. Process & Orchestration Build playbooks for each segment: triggers, offers (samples/pilots), content by role (Culinary, Procurement, Ops, Owner/GM), and sales SLAs. Own lead routing & handoff design, event workflows and conversion feedback loop. Measurement & Optimization Define KPI tree and dashboards (account engagement, conversion rate) and generate data-driven insights and iterations. Run monthly experiments (audience, offer, creative, cadence) and drive QBRs with clear insights and actions. Cross-Functional Leadership Partner with Data/MarTech to implement tracking and ABM signals (e.g., 6sense) into CRM/CDP. Enable Sales with account insights and role-based assets. Qualifications & Experience 5+ years in B2B growth/ABM/demand gen or marketing operations with proven strategy + program ownership (not just execution). Demonstrated success designing ABM plays and lead lifecycles that improved pilot/rollout rates and reduced cost-per-SAL. Familiar with ABM platforms (e.g., 6sense) and Marketing Automation Platforms. Job Summary Please fill or attach a Job Description for ABM & Lead Management Supervisor. This section includes shift and start details to be finalized. #J-18808-Ljbffr Mindlance