Meridio

Compensation

Full Description

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description Build and scale a pipeline engine for Meridio. You will own channel strategy and execution across paid, content/SEO, lifecycle, website conversion, outbound enablement, and critically partner-led demand (payroll/benefits platforms). You're a player-coach who can set the plan, run experiments, and do the work. Goal: predictable, capital-efficient pipeline with CAC payback ≤8 months. • Pipeline Ownership: Define weekly/monthly pipeline targets by segment; manage channel mix to hit them with CAC and payback guardrails. • Channel Build: Managing and expanding 3–5 channels (paid search/social, content/SEO, webinars, email/lifecycle, conversion rate optimization, outbound enablement, public relations). • Partner-Led Growth: Source and operationalize 2–4 high-leverage partnerships (co-marketing, lead routing, co-selling), with shared dashboards and QBRs. • Messaging & Content: Turn Meridio outcomes (RBP savings, $0 deductible options, member experience) into clear offers, landing pages, case studies, and nurture. • Attribution & RevOps: Partner with RevOps to fix tracking, lead scoring, routing SLAs (<24h to first touch), and full-funnel reporting (MQL→SQL→Win). • Website & Conversion: Own the site as a growth asset. Improve CVR via testing, speed, and clarity; prioritize speed-to-value. • Feedback Loop: Instrument win–loss, cohort performance, and expansion signals; feed insights to product and finance. • 30/60/90 Outcomes: • 30 days: Understand established channels (ICP, MQL, SQL) dashboard live; channel test plan; first case studies and partner co-marketing calendar. • 60 days: Two channels hitting early efficiency; partner pipeline ≥ $1M created; website CVR up; lifecycle sequences shipping weekly. • 90 days: Repeatable weekly pipeline at/above target; ≥25% of new pipe partner-sourced; CAC payback trending to ≤12 months. • What Great Looks Like (Metrics): • Weekly pipeline created vs. target by segment. • CAC & payback within guardrails; ROMI by channel. • Lead routing SLA <24h; SQL rate and win rate improving quarter-over-quarter. • Pipeline coverage ≥3× next-quarter goal by week 6. Qualifications • 7–12+ years in B2B demand gen/growth with SMB/MM focus; prior player-coach experience owning pipeline. • Proven track record spinning up multiple channels with quantifiable CAC/payback improvements. • Fluency with growth stack: HubSpot, GA4, ad platforms, landing page/CRO tools, basic SQL/Looker/Mode. • Content chops: can turn customer outcomes into compelling offers, proof, and nurture programs. • Nice-to-haves: • Health/insurtech, benefits, or fintech background; partner-led growth with payroll/PEO/benefits ecosystems. • Experience enabling outbound SDRs/partner sellers; field and webinar programs. Requirements • Not a brand-only CMO role. You will be measured on pipeline created, cost, and payback. • Not an agency manager who outsources execution. You ship work quickly and instrument results. Benefits • Competitive salary and equity; medical/dental/vision; 401(k) with match; generous PTO. • Remote-first with purposeful on-sites; high ownership, high candor culture. • We value speed, clarity, and measurable outcomes over politics and busywork.