Melia Homes

Compensation

Full Description

Company Description Melia Homes is a highly regarded homebuilder with over two decades of expertise in innovative home design, timely construction, and dedicated customer care. Headquartered in Irvine, California, the company develops high-quality attached and detached homes in leading Southern California communities, including Orange, San Diego, and Los Angeles Counties. Melia Homes serves a diverse array of buyers, from first-time homeowners to luxury buyers, and is recognized as one of the region’s fastest-growing niche builders. The company is committed to delivering superior craftsmanship, enduring style, and exceptional living environments. We are seeking a creative, organized, and highly motivated Marketing & Digital Content Specialist to join our team and support the execution of sales and marketing initiatives across our communities. This is a highly collaborative and hands-on role that supports the VP of Sales & Marketing in driving community launches, digital campaigns, social media strategy, content creation, website management, events, and overall brand experience. The ideal candidate thrives in a fast-paced, entrepreneurial environment, is proactive, detail-oriented, creative, and excited to wear multiple hats. Position Summary The Marketing & Digital Content Specialist will play a key role in elevating Melia Homes’ digital presence, supporting community marketing efforts, and helping drive traffic, engagement, and sales across all communities. This role blends creative marketing, social media, digital execution, sales support, and project coordination. The ideal candidate understands both branding and execution and is passionate about creating compelling customer experiences online and offline. Key Responsibilities Digital Marketing & Website Management • Manage and update website content, including community pages, inventory homes, promotional messaging, and campaign updates. • Ensure accuracy of pricing, product information, MLS syndication, and digital marketing materials across all platforms. • Assist with landing page creation and digital campaign execution for community launches, grand openings, and special events. • Monitor website functionality and coordinate updates, corrections, and enhancements with vendors and partners. • Support CRM lead routing and digital lead management processes. • Track website and digital campaign performance using analytics and reporting tools. • Help optimize user experience and online engagement across digital touchpoints. Social Media & Content Creation • Develop and execute engaging social media content across Instagram, Facebook, LinkedIn, and other platforms. • Create brand-aligned content including reels, stories, photography, videos, graphics, captions, and written posts. • Coordinate photography, videography, virtual staging, and creative asset development for communities and campaigns. • Assist in developing and maintaining content calendars and campaign schedules. • Monitor social media trends, engagement, and performance metrics to optimize content strategy. • Engage with online audiences and help maintain a positive and professional brand presence. Community Marketing & Sales Support • Support community launches, grand openings, broker events, and promotional campaigns. • Coordinate signage, brochures, maps, flyers, price sheets, and sales collateral. • Work closely with sales teams to support community marketing initiatives and drive traffic and conversion opportunities. • Maintain organization and accuracy of marketing materials and cloud-based asset systems. • Assist in creating email campaigns, drip campaigns, and promotional messaging throughout the homebuyer journey. • Tour communities regularly to ensure presentation standards are maintained for models, signage, landscaping, and sales environments. • Monitor local market trends and competitor activity to support marketing and sales strategies. Brand Management & Vendor Coordination • Collaborate with advertising agencies, creative partners, and vendors to execute marketing initiatives. • Help maintain brand consistency across all marketing channels and customer touchpoints. • Coordinate timelines, approvals, deliverables, and communication across multiple projects simultaneously. • Assist with budget tracking, invoice coordination, and vendor management as needed. • Support additional marketing and sales initiatives as assigned. Qualifications • Bachelor’s degree in Marketing, Communications, Business, or related field preferred. • 2–5 years of experience in marketing, digital marketing, social media, content creation, or related roles. • Experience in homebuilding, real estate, hospitality, lifestyle, or consumer marketing preferred. • Strong understanding of social media platforms, digital marketing, and content creation best practices. • Experience with website platforms, CRM systems, Canva, Adobe Creative Suite, or similar marketing tools preferred. • Strong copywriting, proofreading, and communication skills. • Highly organized with strong attention to detail and ability to manage multiple projects and deadlines. • Self-starter with a proactive mindset and strong problem-solving skills. • Comfortable working in a collaborative, fast-paced environment with evolving priorities. • Passion for marketing, storytelling, design, and creating exceptional customer experiences. Why Join Melia Homes? • Opportunity to be part of a growing and highly collaborative team. • Creative work environment where ideas are valued. • Work on meaningful projects that shape communities and customer experiences. • Opportunity for growth within a respected Southern California homebuilding company. • Competitive compensation and benefits package.