Medical Talent Pros

Compensation

Full Description

Head of Marketing Location: Anywhere in the USA, Remote Job Type: Full-time Compensation: Base Salary + Incentive Compensation + Equity Reports To: CEO About the Role The post-acute healthcare industry is undergoing significant transformation, with skilled nursing facilities increasingly adopting technology to improve clinical operations, reduce administrative burdens, and optimize reimbursement. We are a rapidly growing healthcare technology company developing AI-powered solutions that help skilled nursing facilities and post-acute care providers automate complex administrative workflows, improve operational efficiency, and strengthen financial performance. We are seeking a Head of Marketing to lead the company's marketing strategy and execution as we expand our presence across the national healthcare market. This is an opportunity for a highly entrepreneurial marketing leader who can develop positioning, build brand awareness, drive demand generation, and create a scalable marketing function. You will have significant autonomy, a substantial marketing budget of approximately $500K-$1M, and direct access to executive leadership. Initially, this will be a hands-on leadership position, with responsibility for developing and executing marketing initiatives personally. As the company grows, you will have the opportunity to build and lead a marketing team. What You'll Own Positioning and Go-to-Market Strategy: Develop the company's messaging, refine its market differentiation, and help determine how best to position products and solutions within the healthcare technology marketplace. Brand and Website: Lead brand development, visual identity, website strategy, and the overall market perception of the company. Content and Digital Marketing: Build brand visibility and market presence through SEO, AI-driven search, LinkedIn, thought leadership, case studies, webinars, and media opportunities. Events and Industry Presence: Identify and manage strategic industry events, conferences, and sponsorship opportunities while partnering with sales to generate qualified leads and build pipeline. Growth and Demand Generation: Develop and test creative marketing campaigns, evaluate performance, identify growth opportunities, and allocate resources toward the highest-performing initiatives. Marketing Leadership: Own the marketing budget, establish priorities, develop processes, and build out the marketing function as the organization scales. Who You Are High Ownership: You take initiative, identify opportunities, and independently drive projects from concept through execution. Strategic and Hands-On: You can develop a marketing strategy, refine positioning, write compelling copy, and personally execute campaigns. Creative and Commercially Focused: You understand B2B buyers, have strong creative instincts, and know how to connect marketing activities to measurable business results. Entrepreneurial and Fast-Moving: You are comfortable working in a growing organization, experimenting with new approaches, and adapting quickly. AI-Forward: You actively leverage emerging AI tools and technologies to improve marketing productivity, creativity, and performance. Competitive and Market-Oriented: You understand competitive positioning, monitor market trends, and identify opportunities to differentiate the business. Future Team Builder: You are excited to initially build and execute the marketing function yourself, with the opportunity to recruit, develop, and lead a team as the company grows. Candidates should bring demonstrated experience driving B2B marketing initiatives from initial concept through execution and measurable results. Experience in healthcare technology, skilled nursing, post-acute care, or other healthcare-related markets is a plus. However, strong B2B marketing experience, sound business judgment, creativity, and execution capabilities are essential. As part of the interview process, candidates should be prepared to share examples of marketing initiatives they personally led, the results achieved, and key lessons learned. Examples of creative campaigns, experiments that did not produce the expected results, and accomplishments achieved with limited resources are particularly valuable. Perks & Benefits • Competitive base salary and equity participation • Health insurance • Unlimited PTO • Paid parental leave • 401(k) • Learning and professional development budget • Remote-friendly work environment • Minimal bureaucracy and collaborative culture Significant ownership, autonomy, and opportunity for professional growth.