Meadow

Compensation

Full Description

At Meadow, we’re transforming one of the largest, most overlooked industries in America: deathcare. We’ve built the largest independent funeral home in California in under two years, and we’re expanding into new markets across the country every month—earning glowing 5-star reviews and a 90+ NPS as we do it.Backed by top investors and led by founders who have had 2 public company exits, we’re bringing modern technology, unmatched hospitality, and operational excellence to an industry untouched for over 70 years. Most “product marketing” roles are fake jobs. This one isn’t. We’re looking for a full-stack marketer to own go-to-market performance across our two core lines of business: • At-Need: families navigating a recent loss • Pre-Planning: people making end-of-life decisions ahead of time Both are scaling fast. We’ve gone from zero to market-leader in our first state, and we’re expanding nationally in 2026. The challenge now: keep growing efficiently while telling a story that resonates deeply in moments that matter. This role is the tip of the spear. You’ll partner with Alison Price (ex-Opendoor, Trulia/Zillow, Ethos) to drive strategy and execution across the funnel – from positioning to creative briefs, pricing to lifecycle, Reddit threads to landing pages. You need to know what customers care about, turn that into clear differentiation, and make the entire system convert. This is not a “be a slide jockey” job. It’s an operator role with real ownership and tight feedback loops. We care less about titles and more about proof; someone who’s built and shipped campaigns, seen the numbers, and course-corrected in real time. You don’t need to be a mathematician or a copywriter. But you do need to: • Understand how the business works • Translate that into sharp marketing moves • Execute with urgency and coherence If you want to build a once-a-decade consumer company from the inside, with smart people who move fast and work like adults: this is the seat. Milestones of success for the role (these will evolve, you don’t have to do it all alone but help us get there together) • 6 months • Beat landing page conversion targets by owning the paid search funnel end-to-end: from ad strategy and creative testing to landing page performance and sales alignment. • Increased self-serve checkouts by leading channel strategy (with a focus on Meta) and optimizing funnel messaging and experience in close partnership with Product/Eng. • 12 months • Build a shared, company-wide understanding of our customers (incl. segmentation, motivations, and objections) and translated those insights into positioning that informs all marketing. • Created a market-by-market view of customer behavior and purchase drivers, with clear implications for pricing, packaging, and GTM strategy across regions. We’re looking for: 1. Owned the Funnel • You’ve led (or supported closely) full-funnel campaigns (ads, landing pages, lifecycle) and know how to drive performance across every step. 2. Sharp on Customer & Strategy • You can define who we’re targeting, why they buy, and what makes us win – and turn that into clear, actionable marketing. 3. Full-Stack Competence • You’re comfortable across brand, creative, and performance. You know what good looks like and how to get there. 4. Acts with Urgency & Ownership • You move fast, work through ambiguity, and take the lead without waiting for perfect inputs. 5. Consumer Instinct • You bring empathy and judgment to sensitive categories; shaped by experience or personal connection. Why Join us? • Do meaningful work. Help families navigate one of life’s hardest moments with clarity, care, and compassion. • Own what matters. Lead go-to-market for two fast-scaling business lines with real scope and autonomy. • Work with adults. High trust, low drama, no micromanagement — just smart, motivated people moving fast. • Level up fast. Partner closely with an experienced marketing leader and grow toward full function ownership. • Join a breakout year. We’ve gone from zero to market leader in under two years — and 2026 is our inflection point. • Get rewarded fairly. Competitive salary, meaningful equity, and generous health, dental, and vision coverage.