McKinley Marketing Partners

Compensation

Full Description

Get AI-powered advice on this job and more exclusive features. Direct message the job poster from McKinley Marketing Partners Senior Manager of Talent Solutions @ McKinley Marketing Partners, a 24 Seven Company | a senior creative and marketing recruiter Our client in healthcare is looking for a Digital Content Manager with a strong background in writing and editing for web platforms, content management systems, and integrating print and digital marketing campaigns. The ideal candidate is a detail-oriented, strategic thinker with expertise in web architecture, usability principles, and search engine optimization (SEO). Key Responsibilities: Content Strategy & Development: Create, edit, and manage high-quality content for digital platforms, ensuring consistency in tone, style, and branding. Web Content Management: Oversee and maintain website content using content management systems, ensuring optimal usability and functionality. Marketing & Communications Integration: Align web content strategies with broader marketing and communications campaigns across print and digital channels. SEO & Digital Optimization: Implement best practices for website architecture, usability, and search engine optimization (SEO) to improve online visibility. Data-Driven Decision-Making: Analyze web traffic and user engagement metrics to refine content strategies and enhance user experience. Stakeholder Collaboration: Work cross-functionally with marketing, design, and IT teams to optimize digital content and ensure alignment with business goals. Minimum Qualifications: Experience: 5-7 years of experience in writing and editing for the web, content management, and integrating digital and print communications. Education: B.A. degree, preferably in Journalism, English, Communications, or a related field. Editorial & Digital Expertise: Proven experience as an editor/writer in a fast-paced, goal-oriented communications environment across print and digital platforms. Technical Skills: Strong writing and editing skills, with the ability to quickly learn and adapt to new technologies. Organizational Abilities: Strong organizational skills, attention to detail, and ability to manage multiple projects effectively. Preferred Qualifications: Web & Digital Marketing Expertise: Experience with site architecture, usability design, search engine optimization (SEO), pay-per-click (PPC) campaigns, and digital advertising strategies. Database & Analytics Skills: Experience working with relational databases, usability and visual design, SEO, PPC campaigns, and web analytics tools. Design & Multimedia Abilities: Ability to work with graphics and multimedia content to enhance digital engagement. Seniority level Mid-Senior level Employment type Contract Job function Writing/Editing, Project Management, and Marketing Industries Hospitals and Health Care and Marketing Services #J-18808-Ljbffr