Matura Farrington

Compensation

Full Description

Marketing Manager Location: Hybrid (Los Angeles Preferred, also available in New York City or Silicon Valley) Compensation: $120,000 – $135,000 annually Status: Full-Time, Non-Exempt About the Opportunit yMatura Farrington is partnering with a growing national law firm seeking a Marketing Manager to lead firmwide marketing, business development, and brand visibility initiatives .This is a highly visible role that sits at the intersection of marketing strategy, business development, digital presence, attorney branding, and client engagement. The firm has built a strong reputation in complex litigation, regulatory matters, and sophisticated business counseling, and is making a significant investment in modernizing how it connects with clients and differentiates itself in an increasingly competitive legal marketplace . The Marketing Manager will work closely with firm leadership and attorneys across multiple offices to drive strategic growth initiatives while overseeing day-to-day marketing operations and a small support tea m. Position Overv iewThe Marketing Manager will be responsible for developing and executing marketing and business development strategies that support the firm's growth objectives. This includes managing digital marketing initiatives, overseeing CRM and pipeline reporting, supporting attorney business development efforts, coordinating client-facing events, and driving content and brand strate gy.The ideal candidate combines strong marketing fundamentals with experience supporting senior professionals in a law firm or professional services environme nt. Key Responsibili tiesMarketing Strategy & Brand Develop • mentDevelop and execute firmwide marketing initiatives aligned with business growth g • oalsStrengthen the firm's market presence through digital, content, and thought leadership campa • ignsEvaluate emerging marketing trends and technologies to improve visibility and engage • mentMonitor key performance indicators and provide leadership with actionable insights on marketing effective • nessManage relationships with external agencies, consultants, and creative ven dorsContent & Thought Leader • shipBuild and maintain a comprehensive editorial and content cale • ndarCollaborate with attorneys to develop articles, alerts, client communications, and thought leadership mater • ialsEdit and refine content to ensure consistency, quality, and alignment with firm messa • gingSupport distribution strategies across digital, social, and industry chan • nelsDevelop visual content, presentations, and client-facing marketing collat eralBusiness Development & CRM Manage • mentServe as the primary administrator and strategic owner of the firm's CRM plat • formSupport attorneys and practice groups in developing business development plans and pipeline acti • vityTrack marketing and business development metrics, providing regular reporting to firm leader • shipIdentify opportunities to strengthen client relationships and improve cross-selling eff • ortsAssist with RFP responses, pitch materials, and other business development initiat ivesDigital Marketing & Online Pres • enceOversee website content, updates, optimization, and ongoing user experience improvem • entsSupport attorney profile enhancements and digital branding initiat • ivesCoordinate digital campaigns designed to increase firm visibility and client engage • mentMonitor website analytics and recommend improvements based on performance dataEvents & Client Engage • mentLead planning and execution of firm-sponsored events, client programs, networking opportunities, and attorney retr • eatsManage budgets, vendor relationships, logistics, and event execu • tionCoordinate conference participation, sponsorships, speaking opportunities, and industry prog • ramsMeasure event ROI and develop recommendations for future investm entsTeam Leadership & Operat • ionsSupervise and mentor junior marketing s • taffEstablish workflows and processes that improve departmental effici • encyManage marketing budgets and resource alloca • tionServe as a key liaison between firm leadership, attorneys, and business services t eams Qualifica tionsReq • uired5–10 years of progressive marketing and business development exper • ienceMinimum 3 years of experience within a law firm or professional services enviro • nmentDemonstrated success supporting partner-level or executive-level business development initia • tivesStrong writing, editing, and content development s • killsExperience managing CRM systems and business development repo • rtingExperience planning and executing professional events and client-facing pro • gramsStrong project management skills with the ability to manage multiple priorities simultane • ouslyBachelor's degree or equivalent professional exper iencePref • erredExperience leveraging AI-driven productivity and marketing • toolsFamiliarity with legal marketing trends and evolving client acquisition strat • egiesExperience creating executive-level presentations, reports, and dashb • oardsKnowledge of marketing automation, content management systems, and design plat • formsExperience managing websites and digital marketing initia tivesTechnical S • killsCRM platforms (InterAction, Salesforce, HubSpot, or sim • ilar)Microsoft Office • SuiteContent Management Systems (WordPress or sim • ilar)Marketing analytics and reporting • toolsDesign platforms such as Canva, Adobe Creative Suite, or equiv • alentAI-powered productivity and content development tools Why This Opport • unity?High-visibility role reporting directly to firm lead • ershipOpportunity to shape the future of marketing and business development at a growing nationa • l firmCollaborative culture with direct attorney inter • actionBroad scope encompassing strategy, branding, digital marketing, business development, and • eventsCompetitive compensation and comprehensive benefits p • ackageHybrid work environment with flexibility and strong leadership s upport