Masterminds Academy

Compensation

Full Description

Senior Paid Ads & Performance Marketing Specialist (HNWI | Education | USA) Location: Remote / Hybrid Employment Type: Full-Time or Contract-to-Hire About Masterminds Academy Masterminds Academy is an elite, neuroscience-driven education group operating premium Early Learning Centres and micro-schools in Dubai, with expansion into the United States. We serve high-net-worth and ultra-high-net-worth families, corporate executives, and global professionals seeking a highly bespoke, outcome-driven education for their children. We are seeking a senior-level Paid Ads expert who can own the entire performance marketing ecosystem end-to-end — from traffic acquisition to CRM integration, optimization, and measurable enrollments. This is not a media buyer role. This is a 360° performance ownership role. Role Overview (Critical Read) You will be fully responsible for designing, launching, integrating, optimising, and scaling paid acquisition campaigns across Google, Meta (Facebook & Instagram), and other platforms such as TikTok, LinkedIn, targeting HNWI parents in the USA. A core requirement of this role is hands-on experience integrating paid ads with Zoho CRM and Webflow-based websites to ensure clean attribution, accurate lead tracking, and full-funnel visibility from click to enrollment. Key Responsibilities 1. Paid Ads Strategy & Execution (Core Responsibility) • Own and manage Google Ads and Meta Ads end-to-end. • Design high-intent search, retargeting, and audience-based campaigns for premium education services. • Build and manage ultra-niche HNWI targeting (income proxies, geographies, behaviors, interests, life stages). • Execute full-funnel strategies: awareness → consideration → lead → tour → enrollment. • Implement and continuously refine retargeting, lookalike, and audience segmentation strategies. 2. Landing Pages, Webflow & Conversion Assets (Mandatory Skill) • Design, structure, and optimize high-converting landing pages built on Webflow. • Define page architecture, headlines, messaging hierarchy, CTAs, form logic, and trust signals. • Implement or oversee Webflow forms, custom forms, and tracking scripts for paid traffic. • Ensure seamless handoff of leads from Webflow into Zoho CRM with correct field mapping and source attribution. • Own A/B testing of landing pages, messaging, offers, and form structures. 3. Zoho CRM Integration & Attribution (Non-Negotiable) • Configure and manage Zoho CRM integrations for paid ads lead capture. • Set up and maintain: • UTM structures • Lead source and campaign mapping • Funnel stages (lead → qualified → tour → enrollment) • Ensure accurate tracking from ad click → Webflow → Zoho → admissions pipeline. • Work closely with admissions teams to improve lead quality, speed-to-lead, and conversion rates. 4. Creative Strategy & Development (Education-Specific) • Develop or direct production of ad creatives (static, carousel, short-form video). • Test angles relevant to education & HNWI psychology (outcomes, exclusivity, class size, neuroscience, future pathways). • Maintain a structured creative testing roadmap with learnings documented. 5. Analytics, Optimization & Revenue Attribution • Implement and validate conversion tracking, pixels, events, and CRM attribution. • Track and optimize based on: • Cost per qualified lead • Lead-to-tour conversion • Tour-to-enrollment conversion • Revenue generated vs spend • Produce clear, operator-level performance reports tied to real outcomes, not vanity metrics. Mandatory Experience & Qualifications (Non-Negotiable) • 3–5+ years of senior-level paid ads management (Google, Meta, TikTok, etc.). • Proven experience integrating paid ads with Zoho CRM (lead capture, attribution, pipeline tracking). • Hands-on experience working with Webflow websites for paid traffic and landing pages. • Direct experience with premium preschools, kindergartens, or schools. • Demonstrated success in the US market. • Proven ability to generate and convert HNWI leads for high-ticket services. • Ability to own campaigns end-to-end without external dependencies. • Fluent English (written and spoken). Portfolio Requirements (Mandatory Submission) Applications without the following will not be reviewed: Your portfolio must include: • Google Ads & Meta Ads reports showing: • Impressions • Leads generated • Cost per lead • Conversion rates • Revenue generated (where applicable) • Ticket size of the product or service sold. • Education-related campaigns (preschool / school preferred). • Creative samples (images, videos, ad copies). • Landing pages developed on Webflow (screenshots or live links). • Brief explanations of: • Campaign purpose • A/B tests conducted • What worked best specifically for education audiences How to Apply Send the following to rahim.rahimov@masterminds.ae Subject: Senior Paid Ads & Performance Specialist – HNWI Education Include: • CV / Resume • Portfolio (as defined above) • Short case study of a successful education or high-ticket campaign Only candidates who meet all mandatory criteria will be contacted.