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MA

Mastercard

via Lensa

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VP, Advertiser Product Development, Consumer Acquisition and Engagement

Anywhere
full-time
Posted 9/8/2025
Key Skills:
Product Development
Consumer Acquisition
Engagement Strategies
Digital Advertising
Team Leadership
Market Analysis
Stakeholder Management
Regulatory Compliance

Compensation

Salary Range

$180K-250K a year

Responsibilities

Lead product strategy and execution for advertiser products focused on consumer acquisition and engagement, managing cross-functional teams and partnerships.

Requirements

10+ years in product development with expertise in digital payments or advertising technology, strong leadership and communication skills, and experience in global environments.

Full Description

Job Title: VP, Advertiser Product Development, Consumer Acquisition and Engagement Company Overview: Mastercard is a global leader in payment technology, operating in over 200 countries and territories. We are committed to powering economies and empowering people by providing secure, simple, and smart digital payment solutions. Our mission is to build a sustainable economy where everyone can prosper through innovative financial services. Role Overview: As the VP of Advertiser Product Development for Consumer Acquisition and Engagement, you will lead the strategy and execution of product initiatives that drive advertiser success and consumer engagement. This role is pivotal in developing innovative products that enhance customer acquisition and retention, aligning with Mastercard’s vision of empowering businesses and consumers alike. What You'll Do: - You will lead the development and execution of advertiser product strategies focused on consumer acquisition and engagement. - You will collaborate cross-functionally with marketing, technology, and data teams to deliver innovative product solutions. - You will analyze market trends and customer insights to inform product roadmap and enhancements. - You will manage and mentor a high-performing product development team. - You will drive partnerships with key stakeholders to expand product reach and impact. - You will oversee product lifecycle management from ideation to launch and continuous improvement. - You will ensure products comply with industry regulations and Mastercard’s standards. - You will report on product performance and adjust strategies to meet business goals. What You Bring: - 10+ years of experience in product development, preferably in digital payments or advertising technology. - Proven track record of leading product teams and delivering successful consumer acquisition and engagement products. - Strong understanding of digital advertising ecosystems and consumer behavior analytics. - Excellent leadership, communication, and stakeholder management skills. - Experience working in a fast-paced, global environment. - Bachelor’s degree in Business, Marketing, Technology, or a related field; advanced degree preferred. Bonus Points If You Have: - Experience with AI and machine learning applications in product development. - Background in financial services or payment technology sectors. - Familiarity with data privacy regulations and compliance. - MBA or other relevant advanced certifications. What We Offer: - We offer a dynamic and inclusive work environment that fosters innovation and growth. - We offer competitive compensation and comprehensive benefits packages. - We offer opportunities for professional development and career advancement. - We offer flexible work arrangements to support work-life balance. - We offer the chance to be part of a global company making a positive impact on economies worldwide. Ready to Apply? To join Mastercard as our VP of Advertiser Product Development, please submit your resume and cover letter through our careers portal at www.mastercard.com/careers. We look forward to discovering how you can contribute to our mission of empowering people and businesses globally.

This job posting was last updated on 9/8/2025

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