MassMedia Marketing, Advertising, PR

Compensation

Full Description

Job Description: • Evaluate, refine, and optimize the website as a strategic growth, conversion, and brand-building platform. • Assess the current state of the website, including architecture, user experience, messaging, content, conversion paths, SEO foundations, and performance analytics. • Align the website to core business objectives, audience needs, and integrated marketing initiatives. • Develop a clear website strategy and actionable roadmap. • Define and refine site architecture, navigation, and priority user journeys. • Evaluate and improve messaging, content hierarchy, and calls-to-action. • Identify conversion optimization opportunities. • Provide guidance on SEO, technical considerations, and performance measurement. • Translate insights into practical recommendations. • Collaborate cross-functionally, providing strategic guidance, reviewing materials, and aligning stakeholders around priorities and success metrics. • Deliver a comprehensive website strategy package at the conclusion of the engagement. Requirements: • The ideal candidate brings 7+ years of experience in website strategy, digital strategy, or growth marketing; a strong understanding of UX, CRO, SEO, content strategy, and analytics; experience working in a consulting or fractional capacity; and the ability to align digital strategy with business and revenue goals. Experience supporting agencies, growth-stage companies, or multi-location brands is preferred. Benefits: This is a consultant role that does not include benefits.