Market My Market

Compensation

Full Description

SEO SpecialistPosition OverviewThe SEO Specialist will focus on executing specialized SEO tasks across all client accounts with high-quality standards and volume requirements. This role specializes in one primary area of SEO (technical, local, on-page, or auditing) and contributes to elevating this specialty across all client campaigns. The Specialist may oversee overseas freelancers but has less team management responsibility than the Senior Specialist role.Our SEO team operates through specialized focus areas that allow each team member to develop deep expertise while maintaining comprehensive coverage across all SEO disciplines. Each specialist owns their specialty across all client accounts, becoming the team's subject matter expert while maintaining high-volume execution standards. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists collaborate with other team members to ensure integrated strategies while continuously elevating agency capabilities in their respective focus areas. A list of core specializations can be found below.Key ResponsibilitiesSpecialized SEO ExecutionExecute tasks in one primary specialty area (technical SEO, local SEO, on-page SEO, or auditing)Maintain consistent quality and volume of deliverables across client accountsImplement best practices in specialty area following established processesIdentify and address SEO errors/issues using Google Search Console and other toolsKeep pace with industry trends and developments in specialty areaTeam ContributionProvide guidance to elevate specialized practices across client accountsCoordinate with overseas freelancers on specialized tasks when neededParticipate in team meetings to share knowledge and insightsCollaborate with SEO Managers to implement specialized tacticsDocument processes and successes in specialty areaMaintain flexibility in assisting with tasks outside of core expertise to meet team deadlines and company prioritiesTechnical ImplementationPerform advanced site audits and implement recommendationsOptimize on-site elements such as schema markup, internal linking, and content structureImplement and troubleshoot tags via GTM when requiredAnalyze competitor strategies and implement improvementsReporting & AnalysisPrepare detailed reports on specialized metricsAnalyze and interpret data to identify opportunities for improvementMonitor performance of specialized tactics across client accountsProvide insights and recommendations based on data analysisDocument successful implementations for case studiesCore Specializations:Local SEO SpecialistGoogle Business Profile management and optimization (GBP setup, NAP optimization, review management)Citation building and cleanup across directories and local listingsLocal schema markup implementation (Local Business Schema)Geographic hub page creation and optimizationLocal keyword research and geo-targeted content strategyNAP consistency auditing and correctionLocal competition analysis and market positioningOn-Page SEO SpecialistContent optimization and performance enhancementHeading structure optimization (H1, H2, H3 hierarchy)Internal linking strategy and implementationSEO title and meta description optimizationFeatured snippet optimization and FAQ schema implementationContent gap analysis and improvement recommendationsE-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness) auditing and optimizationDuplicate content identification and resolutionTechnical SEO SpecialistSite speed optimization and Core Web Vitals improvementCrawlability and indexing optimizationStructured data and schema markup implementation (Article, FAQ, Organization schemas)Broken link identification and resolutionSitemap management and GSC optimizationRedirect chain identification and cleanupTechnical audit execution and problem resolutionHTTP to HTTPS migration and security optimizationOnboarding & Analytics SpecialistGoogle Analytics and Google Tag Manager setup and configurationGoal tracking and conversion optimization setupPerformance monitoring and reporting systemsCompetitor gap analysis (content and links)Keyword research and ranking strategy developmentWebsite audit execution and strategic recommendationsROI tracking and performance measurementData-driven strategy development and optimization planningCollaborative ApproachEach specialist owns their specialty across all client accounts while collaborating with other team members to ensure integrated strategies. This specialized approach ensures comprehensive coverage of all SEO disciplines while allowing for individual growth and mastery. Specialists work together to:Share insights and best practices across specializationsCoordinate integrated campaigns that leverage multiple SEO disciplinesCross-train on complementary skills to provide backup coverageContinuously elevate agency capabilities in their respective focus areasMaintain consistent quality standards across all client deliverablesQualifications2-4 years of SEO experience with focus in at least one specialty areaStrong technical skills and attention to detailExperience with SEO tools (Google Search Console, Google Analytics, Ahrefs, etc.)Understanding of SEO best practices and latest industry developmentsExperience in legal, medical, or dental marketing a plusComfort working with AI tools (e.g., ChatGPT, Claude) to support research, ideation, and workflow efficiencyPerformance MetricsQuality and volume of specialized deliverablesContribution to client success metricsProcess adherence and improvement suggestionsTeam collaboration and knowledge sharingProfessional development in specialty areaOur Core Values:Do What You SayBe Honest and TransparentProactive, Not ReactiveBe Thought-LeadingInstill Trust Through Consistent AccountabilityAlways Do Better, Always Be BetterDo the Right Thing for Clients and Market My MarketThis is a salaried position with benefits such as PTO and Health Insurance available on first day of employment and 401k after 1 year. The budgeted salary for this role is $50,000 - $57,000 commensurate with experience.This position is fully remote but a preference will be granted to candidates in Charlotte, NC where we have an office.This is a full-time remote position that must be located in one of the following states:AlabamaCaliforniaColoradoFloridaIowaIllinoisNorth CarolinaNew JerseyNew YorkPennsylvaniaTexasVirginiaAll emails will come from a @marketmymarket.com or @applytojob.com domain only. All other emails are fraudulent. We will never interview candidates via Microsoft Teams.About Market My MarketMarket My Market delivers completely customized, full service marketing campaigns that bring companies to life online. We pride ourselves in delivering results that directly impact business. Our ideal clients are law firms and dental practices.We believe in growth, accountability, and ownership. The right person for this role will be on track for endless opportunities, and will enjoy the transparency of knowing their work is having an impact.Note: Communication regarding positions will come from @marketmymarket.com or @applytojob.com only. #J-18808-Ljbffr