Mario Badescu Skin Care, Inc.

Compensation

Full Description

About Mario Badescu: For over 50 years, Mario Badescu Skin Care has been a trusted name in professional skin care. Renowned for our botanical-based products and cult classics like the Drying Lotion and Facial Spray, we’ve earned a devoted customer base around the globe. We're looking for a creative, strategic, and results-driven social media Director to lead our social presence and deepen our connection with both loyal fans and new audiences. Position Summary: The Social Media Director will drive the strategic direction, content development, and execution of all social media platforms to grow brand awareness, foster engagement, and support e-commerce and retail growth. You’ll lead a nimble social team, collaborate closely with creative, PR, influencer, and product marketing teams, and bring the Mario Badescu voice to life across channels. Key Responsibilities: • Develop and lead the overarching social media strategy to align with brand positioning, product launches, and seasonal campaigns. • Oversee content creation (video, photo, copy) for Instagram, TikTok, YouTube, Pinterest, Facebook, Threads, and emerging platforms. • Manage and mentor a small social team including content creators, community managers, and freelancers. • Collaborate cross-functionally with PR, Influencer Marketing, E-Commerce, and Creative teams to ensure a cohesive voice and message. • Lead paid social strategy in collaboration with performance marketing to optimize reach and ROI. • Monitor analytics and KPIs, delivering insights, trend forecasts, and actionable recommendations to senior leadership. • Oversee community management, ensuring consistent, on-brand, and timely engagement with followers and customers. • Identify and lead partnerships with influencers, content creators, and brands to expand reach and relevance. • Stay ahead of beauty, Gen Z, and social trends—bringing fresh, platform-native ideas to the table regularly. Qualifications: • 7+ years of experience in social media marketing, with 3+ years in a leadership role—preferably in beauty, skincare, or lifestyle brands. • Proven track record of growing and managing social channels with high engagement and follower growth. • Deep understanding of social media platforms, best practices, content formats, and platform-specific strategies. • Strong visual and creative eye with experience in managing content calendars and creative briefs. • Analytical mindset with experience using tools like Sprout, Dash Hudson, Later, or native platform analytics. • Excellent communication and project management skills. • Passion for skincare, beauty, and the evolving digital landscape. Why Join Us: • Be part of an iconic, growing skincare brand with global recognition. • Help shape and evolve our brand’s social voice during an exciting time of digital transformation. • Competitive salary, benefits, and employee discounts. • A collaborative team culture that values creativity, experimentation, and results.