Marathon Health

Compensation

Full Description

Marathon Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Our comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through our 680+ health centers across 41 states. We also offer virtual primary care and mental health services accessible in all 50 states. Transforming healthcare delivery with a patient-first approach, we prioritize convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings. Committed to inclusivity and collaboration, we foster a positive work environment and recruit exceptional talent to ensure expertise and compassion in healthcare delivery. Marathon has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services. ABOUT THE JOB The Digital Marketing Manager is responsible for the day-to-day execution and optimization of Marathon Health's digital marketing initiatives. This role supports the B2B marketing strategy by managing the development of strategies and creative assets/materials promoting Marathon content, thought leadership, events, webinars, press announcements, and more. The Digital Marketing Manager will work closely with B2B Marketing, Communications, and Solutions Marketing, as well as supporting the CMO, to maximize the reach and impact of initiatives across various channels, including social media, email, website, and more. They will work to enhance Marathon’s online presence, drive traffic and engagement, and generate leads to support pipeline growth and customer acquisition. ESSENTIAL DUTIES & RESPONSIBILITIES Partner with Marketing leadership on the development of content, campaign, and event calendars, the maintenance thereof, and advance communications to stakeholders. Manage the development of short and long-form content, partnering with Marketing leaders on content briefs and kick-offs to ensure alignment. Proactively identify all supporting materials required (social posts, emails, landing pages, blogs, CTA graphics, web pages, print, etc.) and develop content/creative briefs for their production. Identify resources as needed for the development of short- and long-form content, while taking the lead on drafting supporting materials as listed above, partnering with design to complete. Develop project plans and timelines using Asana and Notion for task management. Manage internal review rounds with stakeholders and rounds of revisions to successful, on-time completion. Seek out new ways to templatize and streamline processes, including developing customizable graphics within Canva. Develop and maintain email newsletters, nurture campaigns, and promotional email pushes for events, webinars, and more—learning basic HubSpot skills in partnership with MarOps. Set up and orchestrate webinars and other online events, managing email invites, registrations, attendee follow-ups, and more. Implement A/B testing strategies to refine messaging, creative, and conversion tactics for digital assets. Manage relationships with external vendors, agencies, and freelancers to support digital marketing initiatives and asset creation. Provide ad hoc project support across B2B and executive Marketing functions, coordinating with internal and external stakeholders to ensure on-time, successful delivery. QUALIFICATIONS Bachelor’s degree and 3-5 years of experience in B2B marketing, demand generation, digital marketing, or growth marketing, preferably in healthcare, or equivalent combination of education and experience. Must have experience with digital and social media management tools, such as HubSpot, LinkedIn campaign manager, AdWords, Meta, etc., along with creative tools like Figma and Canva, and webinar tools like Zoom. DESIRED ATTRIBUTES Strong collaboration and project management skills (Notion, Asana), juggling multiple campaigns, deadlines, and priorities, while managing stakeholder contributions. Exceptional writing skills, able to identify and carry a red thread through campaign materials for a cohesive brand experience from top to bottom of the funnel. Data-driven, with experience in evaluating the performance of digital content and optimizing continually for improved results. Pay Range: $85,000 - $105,000/yr The actual offer may vary dependent upon geographic location and the candidate’s years of experience and/or skill level. This position is also eligible for an annual incentive. We are accepting applications for this position until a candidate has been selected. To apply to this position and learn more about open jobs at Marathon Health, visit our careers page. Marathon Health is a leading provider of advanced primary care in the U.S., serving 2.5 million eligible patients through approximately 630 employer and union-sponsored clients. Our comprehensive services include advanced primary care, mental health, occupational health, musculoskeletal, and pharmacy services, delivered through our 680+ health centers across 41 states. We also offer virtual primary care and mental health services accessible in all 50 states. Transforming healthcare delivery with a patient-first approach, we prioritize convenient access to both in-person and virtual care, resulting in improved health outcomes and significant cost savings. Committed to inclusivity and collaboration, we foster a positive work environment and recruit exceptional talent to ensure expertise and compassion in healthcare delivery. Marathon has been recognized as a five-time Modern Healthcare Best Places to Work in Healthcare winner and a six-time Best in KLAS award winner for employer-sponsored healthcare services. Learn more at marathon.health. Marathon Health exists to enable millions of people to live their healthiest lives, one patient at a time. If you have a passion for improving patient lives while transforming a broken U.S. healthcare, Marathon is the place for you. Marathon Health provides equal employment opportunities to all teammates and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws. Marathon Health is committed to providing access and reasonable accommodation in its employment for individuals with disabilities. To request disability accommodation in the application process, contact recruiting@marathon.health. Marathon Health will never ask a candidate for personal identifiable information (date of birth, social security number, driver’s license information, etc) via email or messenger tools, or for a financial deposit of any kind. All our open positions are listed here on our website and any emails sent from our teammates contain the address “@marathon.health” if you have any questions or concerns about suspicious emails or queries, please don’t hesitate to contact us directly at PeopleExperience@marathon.health.