Maplewood Senior Living LLC

Compensation

Full Description

Job Title: Regional Director of Sales - Inspir Location: Travel between Washington, DC and New York City Employment Type: Full Time Salaried Exempt Salary Range: Competitive + Commission! Department: Sales/Marketing About Us: Maplewood Senior Living, is a leading operator of premier senior living communities across 5 states and Washington, D.C., featuring two distinguished brands: Maplewood and Inspīr. Known nationally for innovation in the senior living space, Maplewood is a growing company dedicated to excellence in care, offering personalized and thoughtful services in independent living, assisted living and memory care. Our success is built on a foundation of personalized, compassionate care and communities designed to enrich the quality of life for our residents. We foster a dynamic and supportive work environment that empowers our teams to excel, inspire, and make a meaningful impact every day. If you are a passionate about driving growth and innovation in senior living, Maplewood offers the opportunity to be part of a forward-thinking organization that values your expertise. Join us and help shape the future of senior living! Position Summary: The Regional Director of Sales will provide strategic leadership and hands-on support to drive sales performance across multiple Inspir communities. This individual will actively participate in the sales process, ensuring satisfaction for prospective residents and their families while developing and mentoring sales teams to achieve occupancy goals. The role combines direct involvement in sales activities with regional oversight, fostering collaboration across teams, building market presence, and ensuring best-in-class sales execution in alignment with the luxury positioning of the Inspir brand. Sales / Marketing • Analyzes the strengths and weaknesses of the community compared to competitors and develops appropriate action steps to effectively sell against the competition • Identifies primary and secondary markets with appropriate sales strategies and tactics • Gathers Enquire reports for analysis and interpretation (to identify solutions) • Complete competitive market analysis data and maintains a detailed competitor comparative analysis (including rates, apartment sizes, services, and amenities) • Focuses on occupancy growth and occupancy stabilization for all locations • Covers inquiries, tours, move-ins as needed • Serves as on-site coverage as needed Business Development • Responsible for community outreach and education activities for creating referrals • Coordinate outreach meetings for other key staff including Executive Director, Resident Service Director, and Program Directors • Effectively use Enquire to maintain a high-quality outreach and sales effort. Keeps referral customer information up-to-date and uses data base to orchestrate specialized outreach efforts including targeted mailings • Participates with Executive Director and Community Relations Director on development of effective sales and marketing plans drawing on information from analysis of the competitive environment. Updates key competitor evaluation and price surveys semi-annually. Essential Functions • Covers inquiries, tours, move-ins as needed • Effectively manages sales and marketing with information systems, Marketing Action Plan's, critical success factors, etc. • Manages and builds client relationships • Demonstrates innovative, entrepreneurial thinking in response to competitive trends and business development opportunities • Tracks and responds to market trends Talent Development • Effectively develops talent (mentoring BOMs, Executive Directors, and Senior Executive Directors) • Recruits at all levels of the company • Participates and encourages leadership development • Manages employee performance through the use of performance review, action plans, and progressive discipline • Implements and adheres to training programs and processing • Embraces and champions corporate growth, to include possible redesign of role • Manages succession planning • Embodies the Maplewood sales culture and focuses on continuing growth of the region building a strong collaboration between all staff Problem Solving/Communication • Acts as a liaison with accounting department to answer questions and troubleshoot field accounting issues • Effectively presents operating results to senior management and develops plans and action steps to enhance performance • Serves as a liaison between the field and senior management • Researches the root causes of problems and develops plans to resolve them • Effectively responds to and communicates about crisis situations Education/Experience/Licensure/Certification • Bachelor’s degree in Business Administration, Gerontology, or another relevant field preferred. • Demonstrated, successful sales leadership experience in independent living, assisted living, memory care, CCRC communities, or related fields. • Valid driver’s license to operate within the assigned market, if mandated by the State. Why You'll Love working for Us: • Innovative Culture: We are a group of smart, forward-thinking and compassionate pros dedicated to enhancing the lives of our residents through service excellence, creative and meaningful programs and continuous innovation. • HEART: We recognize Humor, Empathy, Autonomy, Respect and Trust as core values that guide our work. • Growth Opportunities: We promote and foster career development and continuous learning. • Work-Life Balance: We value autonomy, flexibility and a family-friendly supportive workplace. • Competitive Comp and Benefits: We offer a competitive compensation package, bonus, health insurance, 401K with match, paid time off, and more. Inspir believes in rewarding top talent and dedication, depending upon years of experience and commitment to the company. Inspir strives for transparency, reviewing pay periodically, to be the industry leader in recruiting talent like you! Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities This employer is required to notify all applicants of their rights pursuant to federal employment laws. For further information, please review the Know Your Rights notice from the Department of Labor.