Mane

Compensation

Full Description

Reports to: CEO Location: Los Angeles, CA - hybrid (2-3 days in-office) Mane is looking for a highly strategic and deeply hands-on Senior Director, Digital to lead all digital revenue channels - Amazon, DTC, TikTok Shop, paid media, and full-funnel performance analytics. You will be a critical partner to the CEO, Marketing, Creative, Operations, and Finance teams, ensuring every digital touchpoint ladders up to profitable, scalable growth. This leader will bring a proven track record of scaling fast-moving consumer brands, with particular depth in DTC and Amazon. You thrive in environments where you can be both architect and executor - comfortable building systems, managing budgets, optimizing creative, analyzing performance, and driving clear forecasting discipline. This is an opportunity to help architect Mane’s next stage of omnichannel commercial growth and build a digital capability that sets the bar in our category. What You’ll Own DTC (heymane.com) Own HeyMane.com P&L, strategy, and revenue + conversion performance across all pages, ensuring delivery of sales targets Develop and execute retention programs across email, SMS, and lifecycle Build a scalable acquisition roadmap tied to revenue, CAC, and LTV goals Drive landing page optimization, CRO, and site experimentation Build clear channel testing roadmaps & DTC merchandising plans (offers, creative, funnels, bundles, hero launches) Improve onsite UX in close partnership with Creative & Product Leverage 1P DTC data to inform broader channel strategy (Amazon, retail, wholesale), including demand patterns, hero SKUs, messaging, and customer segmentation Identify priority growth channels (TikTok Shop, affiliates, paid partnerships, etc.) and test into them with clear hypotheses and KPIs Amazon Own the Amazon P&L, strategy, and roadmap to scale growth and hit revenue targets Lead all Amazon advertising programs (DSP, PPC, etc.) to drive efficient TACOS Oversee content, PDP optimization, review strategy, and conversion improvements Develop pricing & promo guardrails to prevent channel conflict, and to protect margins + brand positioning Partner with Operations on inventory planning, forecasting, and preventing stockouts Own channel-specific assortment strategy, ensuring each platform (DTC vs Amazon) has a clear role, hero SKUs, and differentiated value props Build A+ content and testing frameworks Manage agencies or build in-house capabilities as needed Paid Media & Growth Develop and execute paid media strategy with an omnichannel approach across Meta, TikTok, Google Ads, and Amazon Ads Build full-funnel performance architecture, attribution model, and reporting Partner with Marketing & Creative to generate high-performing, scalable asset pipelines Develop paid strategy approach to support Sephora.com and other wholesale digital channels as needed to grow those channels Test new channels and placements to efficiently scale reach and acquisition Own CAC, MER, LTV, ROAS, cohort and attribution reporting Cross-Functional Leadership Partner closely with Marketing to align brand storytelling with performance needs Work with Creative on rapid iteration of digital-first assets Collaborate with the Operations and Product Development team to align launches, hero SKUs, and promos Work with the CEO and Finance on budgets, forecasting, and pacing Confidently interface with the Board, advisors, and retail partners Build structure, process, and digital rigor within a fast-moving organization What You Bring 8+ years of experience Strong experience owning Amazon end-to-end (must have) Proven track record of scaling a high-growth consumer brand (beauty or adjacent categories) Deep DTC experience including CRO, lifecycle, funnels, and channel testing Experience scaling a brand on TikTok Shop a plus Paid media fluency across Meta, TikTok, Google Ads, and AMZ Strong analytical orientation with the ability to build models and forecasts Experience collaborating cross-functionally with Marketing & Creative Ability to move between high-level strategy and hands-on execution Comfortable in fast-paced founder-led environments Builder mindset: systems, processes, and structure where needed Experience with Shopify, Attentive, Triple Whale, Power BI, Google Analytics, a plus. ABOUT MANE Founded in 2023 by celebrity hairstylist Jen Atkin, Mane is the brainchild of Mane Addicts, a beauty website founded in 2014 dedicated to hair as a medium for identity, education, and self-expression. The company provides consumers with top quality hair care products including, hot tools, brushes, clips, hair ties, headbands and corresponding accessories that are expert-vetted and deliver high-performance results for beginners, experimenters and hair stylists. Mane’s products are priced between $12-$125 USD and available on HeyMane.com, Sephora.com and at Sephora stores across the U.S. and Canada. Find us at @mane_____ Mane is an Equal Opportunity Employer.