Maleda Tech

Compensation

Full Description

About the Role At Maleda, we partner with high-growth, product-driven companies to build and scale world-class capabilities. We are seeking a Consumer Insights Lead, Global to define and drive the end-to-end consumer insights strategy across markets, shaping how the organization understands and serves its customers. This is a highly strategic role for a senior leader who can translate complex data into actionable insights, influence executive decision-making, and build scalable insights frameworks that inform product, marketing, and business strategy globally. What You’ll Do • Define and lead the global consumer insights strategy, ensuring alignment with company priorities and growth objectives • Serve as a trusted advisor to senior leadership, translating consumer behavior and market trends into clear, actionable recommendations • Design and oversee qualitative and quantitative research programs (e.g., segmentation, brand tracking, journey mapping, NPS, experimentation) • Synthesize insights from multiple data sources (research, analytics, market data) into cohesive narratives that drive decision-making • Partner closely with Product, Marketing, Operations, and Regional teams to embed insights into roadmaps and go-to-market strategies • Build and scale global insights frameworks, tools, and processes to ensure consistency and impact across markets • Lead and develop a high-performing insights team (or operate as a senior individual contributor with broad influence) • Identify emerging trends, shifts in consumer behavior, and competitive dynamics across regions • Drive measurement frameworks to evaluate the impact of consumer-facing initiatives What We’re Looking For • 8–12+ years of experience in consumer insights, market research, strategy, or analytics • Proven track record of influencing senior stakeholders and driving business decisions through insights • Deep expertise in both qualitative and quantitative research methodologies • Experience working in global, cross-market environments with strong cultural awareness • Strong storytelling skills with the ability to distill complex data into clear, compelling narratives • Demonstrated ability to operate strategically while also driving execution • Experience partnering with Product and Marketing teams in high-growth environments Preferred Qualifications • Experience in marketplace or consumer tech companies • Background in consulting or leading insights functions within global organizations • Experience with advanced analytics, experimentation, or data science teams • Familiarity with tools such as SQL, Tableau, Qualtrics, or similar research and analytics platforms • Experience building insights functions or scaling processes from 0→1 Key Details • Start Date: May 2025 • Duration: 12-month contract (potential for extension) • Location: US, remote • Work Schedule: Full-time, 40 hours per week, Monday-Friday • Pay Rate Range: $130-$170 per hour