Macpower Digital Assets Edge Private Limited

Compensation

Full Description

Job Summary: Lead the Core Tubes portfolio within the U.S. Specimen Management platform to drive revenue growth and market leadership. Develop and execute multi-year marketing plans focused on sustainable differentiation, profitability, and customer value. Collaborate across regional and global teams using customer insights, market analysis, and innovation in a fast-paced environment. Ideal Candidate Requirements: • Bachelor's degree required; MBA preferred. • Minimum 7 years of business experience, including 5+ years in marketing or product management. • Healthcare or life sciences marketing experience preferred. • 5+ to 7 years total experience. • Associate seniority level. Key Responsibilities: Portfolio Leadership: • Own all aspects of product management for the Core Tubes portfolio including forecasting, financial planning, pricing, lifecycle management, and promotional activities. Customer-Centric Growth: • Develop compelling value propositions and identify customer needs. • Create training programs to support sales teams and enhance customer engagement. • Regional Marketing & Sales Support: • Partner with sales teams to deliver marketing programs, launch management, and field training that drive adoption and retention. Strategic Planning: • Build and execute annual and long-term marketing strategies including pricing, positioning, branding, and resource allocation. • Leverage data-driven insights and marketing excellence framework. Tactical Execution: • Deliver marketing collateral, demand forecasts, and competitive analyses. • Manage multiple priorities with speed and precision. Innovation & Creativity: • Identify new product opportunities. • Develop creative marketing tactics to differentiate in the marketplace. Data-Driven Insights: • Develop KDG dashboards that synthesize data from multiple sources. • Enable actionable insights to optimize performance annually and across strategic planning cycles. Leadership & Influence: • Lead cross-functional initiatives. • Influence without authority and serve as trusted advisor to stakeholders. • Domestic travel up to 30%. Required Technical Skills: • Depth of marketing expertise in segmentation and lifecycle management. • Product launch planning and execution. • Strategic pricing, positioning, branding, and resource optimization. • Spreadsheet proficiency, collateral development, forecasting, and competitive analysis. • KDG dashboard development for data synthesis. Functional Skills: • Product portfolio management including forecasting, financial planning, pricing, and lifecycle management. • Value proposition development and customer needs identification. • Sales training program creation and field training delivery. • Marketing program development and launch management. • Strategic planning and execution. • Marketing collateral and competitive analyses production. Behavioral Skills: • Strong customer focus and strategic mindset. • Leadership and creativity with bias for action. • Ability to influence cross-functional teams without authority. • Excellent oral and written communication. • Proven problem-solving and continuous learning. • Ability to manage competing priorities in high-growth environment. Skills: Biology, Brand Positioning, Business Administration, Competitive Analysis/Strategy, Cross-Functional, Customer Relations, Customer/Client Research, Financial Planning, Forecasting, Healthcare, Investment Management, Leadership, Market Analysis, Market Segmentation, Market Share, Marketing, Marketing Plan, Marketing Strategy, Marketing/Sales Collateral, Multitasking, Needs Assessment, Outbound Marketing, Paint Shop Pro Tubes, Partner Sales, Performance Tuning/Optimization, Presentation/Verbal Skills, Pricing, Problem Solving Skills, Product Management, Product Pricing, Product/Service Launch, Profit & Loss, Regional Sales, Reporting Dashboards, Resource Management, Revenue Growth, Sales, Sales Prospecting, Sales Support, Specimens/Samples, Spreadsheets, Strategic Planning, Training Program Development, Willing to Travel, Writing Skills undefined: Macpower Digital Assets Edge Private Limited