Luxer One®

Compensation

Full Description

Purpose Accountable for top of the funnel demand generation (The inbound engine), delivering a reliable stream of quality, marketing‑sourced lead volume (MQL). Pull the available levers — marketing channel mix (paid, SEO/content, email, field/VAR, community, tradeshow), conversion paths and sales enablement to drive MQL conversion into usable leads for sales (SQL). Influence mid‑ and late‑funnel sales operations; equip sales with narratives, proof, and tools that accelerate opportunity progression and hit-rate growth. Turn brand equity and the Luxer One three uniques into demand by leveraging and telling the brand story, consistently, reinforcing social proof over time and protecting Luxer One’s premium position. Role Overview A pipeline‑first, numbers‑driven leader who designs, implements, and guides the marketing system that generates demand and proves out marketing investment. You will coach a five‑person team, run a rigorous test‑and‑measure cadence, manage the budget and channel mix, and support an open, accountable culture focused on both serving and leading the sales organization with strategies and tools to drive growth. Translate and Tell the Luxer One Brand story. Key Responsibilities Growth and Demand Generation • Accountable for the marketing P&L; design and review the marketing budget; monthly performance and return on marketing investment reporting. • Publish a rolling 5-quarter growth calendar and associated MQL pipeline forecast with ±10% accuracy. • Report on marketing metrics and insights. • Participate in quarterly and annual planning and align marketing Objectives, goals and workstreams (Rocks) to company objectives (Growth targets, 3HAG strategic priorities). Demand & Lifecycle • Build and optimize the full‑funnel engine across paid media, content/SEO/AEO, email, field/VAR, tradeshow/events and communities. • Monitor campaigns continuously; prioritize projects and allocate resources to what performs. • Conduct market and competitive analysis to identify challenges and opportunities for growth. Capitalize on leverage points vs competition. • Track competitors’ activities and adjust (or double down) plans accordingly. Sales Enablement /Segment Marketing • Define segment/vertical narratives, value propositions, and proposition packaging for Multifamily and Commercial markets (Retail/BOPIS, EDU, Hospitality) and other markets. • Build/refine vertical marketing playbooks, battlecards, sales job aides and case stories • Proactive Sales partner. See friction in the funnel? Diagnose root cause and ship the marketing fix (messaging, content, tools, campaigns) Brand, PR & Events • Steward the master brand (Luxer One) and endorsed brands (Droplocker, Harbor).. • Operate reviews (Trustpilot, Google, BBB) and community programs (Reddit/forums) to improve share‑of‑voice and sentiment. • Build media and stakeholder relationships via creative PR; provide guidance and ideas for effective events. • Oversee tradeshow planning: Identify where we need to be, who needs to be there, how we show up and what we say and how we drive excitement and engagement while there. Digital & Analytics Responsible for • the website, SEO/SEM/AEO strategy and analytics with the Digital Specialist; maintain a high‑velocity experimentation and refinement backlog. • Ensure a clean data pipeline from marketing into Zoho CRM and dashboards; enforce CRM hygiene standards as it relates to marketing. People Leadership • Create an inspiring team environment with open communication • Delegate clearly, expect accountability and regular feedback; empower employees to own projects, goals and acountabilities. • Discover training needs; provide coaching and development plans. • Forecast hiring needs and participate in recruiting to maintain a high bar and ensure we have the right people in the right seats. Organizational Interface • Report on pipeline, return on marketing investment, risks, and resourcing; propose cross‑company moves that create step‑change impact. • Serve as the AEO champion in cross‑functional forums; drive adoption of AEO principles and metrics within Marketing and with partner teams. Success Metrics: • MQL creation and MQL to SQL conversion • Win‑rate lift in target segments; • Return on Marketing Investment • Content/enablement adoption by Sales / campaign time‑to‑ship • Website/SEO/AEO health (qualified traffic, rankings, conversion, trust) • Team NPS Core Competencies • An Owner / Entrepreneur's mindset. See’s something that you can fix, you fix it, not waiting until briefed on it. • Full‑stack B2B marketing (product/segment, demand, brand, enablement, mix-modeling) • Financial fluency and discipline • Analytic bias • Cross‑functional leadership • Crisp communication • Resourceful, low‑drama execution under ambiguity • AEO / What’s next? Stay ahead of the curve mindset Qualifications • Education: Bachelor’s degree in Business, Marketing, or related field (preferred). • Experience: 7+ years progressive marketing experience; 3+ years direct management with success leading and motivating teams (and cross‑functional groups). • Portfolio: Digital portfolio required demonstrating marketing work (campaigns, narratives, enablement). • Brand & Acquisition: Strong branding and reputation management; knowledge of customer acquisition strategies. • Other: Ability to travel for field events, conferences, and team sessions. • Tools: Zoho CRM (or analogous), SalesLoft, Cordial, Tableau, attribution platforms, Google Workspace. Ways of Working • Speed with stewardship: Respond Rapidly; Do the Right Thing. Speed without “running over ” people.AEO C • hampion: Model and embed AEO principles in marketing, metrics, and decisions.EOS C • adence: Weekly business review for team and leads - review pipeline, trends, conversion, ROMI, enablement adoption in Level 10 meetings.Defau • lt Sharing (internally): Share learnings, templates dashboards, and playbooks for reuse.Align • s actions to our Core Values