Luma Theta

Compensation

Full Description

Part-Time Marketing Manager & Funnel Strategist (Remote | Subcontractor) Location: Remote Job Type: Part-Time, Contract (1099) Schedule: 5-10 Hours Per Week. Flexible / Set Your Own Hours Job Overview We are seeking an experienced Marketing Manager & Funnel Strategist to oversee and optimize our social media and digital marketing efforts. This role is focused on strategy, funnel execution, and performance optimization, not day-to-day posting. You will ensure that all content, ads, and messaging work together within a clear marketing funnel — from audience growth to lead generation and conversion — while managing the posts of a small social media team. This role is ideal for someone who understands how organic content, paid traffic, and funnels integrate to drive business growth. Key Responsibilities • Own and oversee marketing strategy with a strong focus on funnel performance • Ensure all social media content supports funnel goals (awareness, lead generation, conversion) • Maintain consistent brand voice across platforms while adapting for each channel • Ensure daily, consistent posting across all social media platforms • Review and guide content produced by social media team members for funnel alignment • Oversee video editing direction and quality (personally or through team members) • Manage and coordinate social media and marketing team members • Optimize content angles based on funnel data and performance insights • Manage or oversee Google Ads and YouTube Ads as part of the overall funnel • Strategize recommendations for A/B testing funnels • Track, analyze, and improve funnel conversion points • Provide a weekly performance report, including funnel insights and recommended adjustments • Support PR and B2B relationship-building efforts if comfortable (preferred) Required Qualifications • Proven experience building, managing, and optimizing marketing funnels • Demonstrated success growing audiences and converting traffic into leads or sales • Strong understanding of organic social + paid traffic integration • Proven success with Google Ads and YouTube Ads • Experience managing or leading marketing and social media teams • Strong analytical, strategic, and communication skills • Comfortable working independently in a remote, results-driven role Nice to Have • PR or B2B partnership experience • Experience in wellness, education, or service-based businesses Work Details • Remote, work-from-home role • Flexible schedule (results-focused) • Part-time subcontractor position (1099) • Long-term, growing opportunity for the right candidate How to Apply Please include: • A brief overview of your funnel and marketing experience • Examples of funnels or campaigns you’ve led (metrics preferred) • Social accounts or brands you’ve helped grow Job Types: Part-time, Contract Pay: $27.00 - $35.00 per hour Expected hours: 5 – 8 per week Experience: • Social Media Marketing: 2 years (Required) • Funnel: 2 years (Required) • Google Ads: 2 years (Required) • YouTube: 2 years (Required) Ability to Commute: • Remote (Required) Work Location: Remote