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LSI Industries, Inc.

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Regional Sales Manager

Anywhere
full-time
Posted 9/25/2025
Direct Apply
Key Skills:
B2B Sales
Communication
Negotiation
Presentation
Organization
Planning
Relationship Building
Market Intelligence
Product Knowledge
Consultative Sales
Customer Training
Team Collaboration
Forecasting
Prospecting
Decision Making
Emotional Control

Compensation

Salary Range

$Not specified

Responsibilities

The Regional Sales Manager will focus on expanding the lighting business within the retail fuel and convenience store market. Responsibilities include generating new business, nurturing key account relationships, and driving revenue growth through consultative sales.

Requirements

Candidates should have a college degree and 3-5 years of related industry experience, preferably in retail fuel or petroleum markets. Strong knowledge of channel sales through distributors and contractors is preferred.

Full Description

Build your Career with an Industry Leader LSI’s heritage spans almost 50 years, dating back to 1976, when the company was founded. The company employs over 2,000 people at 19 manufacturing plants in the U.S. and Canada, and we continue to grow. Headquartered in Greater Cincinnati, Ohio, LSI is a publicly held company traded on the NASDAQ Stock Exchange under the symbol LYTS. We manufacture commercial lighting solutions, advanced graphic and image solutions, digital and retail display solutions. We are looking for a Regional Sales Manager to support our team at our location in Houston, Texas. Summary:  We are seeking a driven and results-oriented Regional Sales Representative to focus on expanding our lighting business within the retail fuel and convenience store market (gas stations, travel plazas, and related retail environments). This individual will be responsible for generating new business, nurturing relationships with key accounts, and driving revenue growth through consultative sales of our lighting products and solutions. The ideal candidate is highly motivated, knowledgeable in B2B sales, and experienced in working with end-users, distributors, contractors, and corporate accounts within the retail fuel or retail construction sector. Essential Duties and Responsibilities include the following:   * Responsible for the sales target for the region. * Develop and execute a regional sales plan to grow market share for lighting solutions in the retail fuel/convenience store channel. * Provide leadership, support, and accountability for sales agents to maximize performance and market penetration * Knows our products and technologies. Gives us steady and reliable voice of the customer information about products, and trends.   * Prospect, qualify, and secure new customers.  Compiles lists of prospective customers for use as sales leads. * Responsible for forecasting new orders by maintaining a 30-60-90-day outlook. * Identifies important customers in the region who can influence purchasing decisions. Maintains effective relationships with them and publicizes key information to LSI leaders.  * Travels throughout assigned territory to call on regular and prospective customers (min 50%). * Displays or demonstrates product, using samples, catalogs, or electronic presentations, and emphasizes salable features. * Helps LSI leaders understand new product market and gathers market intelligence. * Coordinates customer training. * Collaborate with cross-functional teams (marketing, product management, customer service, and operations) to deliver best-in-class solutions. * Support trade shows and other marketing activities as needed. * Stay informed on industry trends, competitive landscape, and emerging technologies to position our products effectively * Summarizes weekly activities. Writes monthly reports to LSI management about significant orders and important prospecting during the month. Also reports important customer feedback, competitor actions and notable agency accomplishments or concerns. (Do not make your monthly report a trip report)  * Supports corporate initiatives as directed.  Competencies:     * Maintain professional presence. * Be easy to meet and of pleasant demeanor. * Remain under emotional control when those around you are fitful and agitated. * Plan. Make trips productive by making appointments and travel arrangements in advance. * Know LSI lighting products as an expert. * Understand LSI controls so that you can speak fluently about where they have applicability.  * Know whom to call at LSI for most field needs; maintain working relationships with them. * Know and adhere to rules that your agencies and customers require of their visitors.    Education and/or Experience: * College degree and 3–5 years of related industry experience and/or training. * Experience selling into retail fuel, C-store, or petroleum markets strongly preferred. * Strong knowledge of channel sales through distributors, contractors, and direct-to-owner sales preferred. Other Skills and Abilities: * Excellent communication, negotiation, and presentation skills. * Ability to multi-task. * Ability to prioritize while ensuring all responsibilities are met. * Excellent organization and planning skills. * Build strategic relationships * Keen decision-making skills Other Qualifications: * Comfortable making presentations to any audience. * Possess general knowledge about lighting products ours and competition * Comfortable making decisions while in the field.  Benefits: * 401(k) * Health insurance * Dental insurance * Vision insurance * Paid time off  EEOC: LSI is committed to a diverse and inclusive workplace. LSI is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. #ZR

This job posting was last updated on 9/26/2025

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