$120K - 160K a year
Lead and manage distributor relationships, drive direct-to-consumer sales and subscription revenue, establish bundle sales opportunities, and monitor sales performance across multiple channels.
Proven sales leadership in beverage or related industry, ability to manage and motivate sales teams, data-driven decision making, CRM familiarity, and a relevant bachelor's degree.
Company Description LOFB is a global, mission-driven lifestyle consumer products brand committed to making a positive impact on men's mental health. ( www.lovelofb.com) With a vision to redefine masculinity through genuine connections, we aim to empower men to prioritize their mental well-being within a supportive community. As we innovate and expand our offerings now into Non- Alcoholic Beer ( wwww.lofbzero.com) , we strive to donate $1 million annually to impactful initiatives. Committing 40% of our net profits, we support NGOs and charity partners in providing essential services for men’s emotional and psychological well-being. Our Success Top Date Over the past 18 months, we’ve sold more than 250,000 premium cigars, built a presence in 150+ stores across the USA, expanded into 15 countries globally across Europe, MENA, and Asia. and secured Cigar Aficionado ratings of 91 and 92, reinforcing our standing in the premium cigar culture. Oh and we have over 31,000 organic real and engaged instagram followers ! We are now launching our new to market Florida brewed Hazy IPA and Pilsner Non-Alcoholic Beer range into the USA market. This is another touch point for men to open up and chat in a clear minded and open way. It also moves into the broader rocketship for growing consumer preference of NA beverage consumption alternatives to alcohol. We have secured initial distribution via a boutique distributor in Florida and we are targeting a three pronged sales strategy : • Traditional distribution routes via boutique and national wide distributors into retail, grocery, HOERCA and others ; • Direct to Consumer sales online - with monthly subscription and bundled packaging opportunities with LOFB cigars and other LOFB products int he near future • Tie in sales opportunities into premium cigar retailers with bundle offering into our initial 150 plus retail outlets . SO WE ARE seeking a proven Senior Sales Manager to lead and elevate our Refresh Division across the USA and within those three sales channel. About the Role This is a high-impact, results-driven position focused on: • Managing & supporting distributor relationships across the U.S. market. • Driving D2C sales and monthly subscriber revenues from our 31,000 instagram followers and other social media avenues. • Establishing bundle and tie in opportunities within our cigar retailer network • Encouraging, monitoring, and reporting on sales performance. • Driving a data-driven sales culture with accountability and measurable execution. • Working collaboratively so that our partner’s growth (retail, distribution, and D2C) = our success. While an interest in or passion for premium cigar culture is a strong advantage, this role is fundamentally about sales team management and performance. The ideal candidate thrives on execution, accountability, and results. What We’re Looking For • Demonstrated success in sales and growth in Beverage - especially NA Beer, Beer, or non Alch Beverage • Strong ability to motivate, lead, and manage sales teams for peak performance. • Data-driven decision maker with a track record of measurable results. • A collaborative leader who aligns with LOFB’s mission to drive both commercial and social impact. • Comfortable working remotely, with flexibility to travel to key distributors and accounts. • Excellent organizational and time management skills • Familiarity with CRM software and sales performance metrics • Bachelor’s degree in Business Administration, Sales, Marketing, or related field What We Offer • The opportunity to lead a rapidly expanding premium lifestyle brand with a mission at its core. • A results-focused culture where performance is recognized and rewarded. • The chance to work with a company that reinvests 40% of profits into men’s mental health initiatives worldwide. • The credibility of a brand already delivering quarter-million unit sales, 150+ stores, global expansion, and top-tier industry ratings. • The opportunity to be rewarded for delivery and an equity opportunity for the right person. If you’re ready to drive growth, build strong partnerships, and lead with purpose—we want to hear from you. Apply today and join us in shaping the future of LOFB International, where success means impact.
This job posting was last updated on 10/2/2025