Localize

Compensation

Full Description

Localize is seeking a hands-on Marketing Director with experience driving demand generation for technical audiences developers, engineers, and IT decision-makers. Reporting directly to the CEO, you’ll spend most of your time executing marketing strategies and campaigns, with some responsibility for mentoring a small remote team of 2 and helping build the marketing function as we scale. This role is ideal for someone who thrives in a fast-moving startup environment, enjoys rolling up their sleeves, and brings experience in B2B SaaS (ACVs $30K–$100K). You’ll be a key player in building scalable, data-driven marketing programs that fuel pipeline growth and revenue. What You’ll Do Demand Generation Own the development and execution of inbound and outbound marketing programs to drive qualified leads and accelerate pipeline. Expand reach and optimize conversion through SEO, SEM, paid media, and content marketing. Partner with Sales and leadership to design targeted outbound strategies, including ABM, email campaigns, webinars, and events. Plan, launch, and track multi-channel campaigns, refining tactics based on performance data. Align messaging and content with audience segments, buyer profiles, and funnel stages. Execution & Analytics Manage campaigns end-to-end with clear timelines, deliverables, and accountability. Collaborate closely with Customer Success to develop and execute retention strategies, and partner with Product to support the successful launch of new features. Implement lightweight project management practices to ensure initiatives are executed on time and with measurable impact. Coordinate closely with Sales, Customer Success, and Product teams to align marketing programs with company-wide objectives. Monitor KPIs such as CAC, LTV, and conversion rates to guide spend and prioritize efforts. Provide performance reporting and insights to leadership, making data-driven recommendations. Stay ahead of market trends, competitors, and new tools to keep Localize competitive. Leadership & Team Development Mentor and coach 2 marketers, supporting their growth and ensuring collaboration across the team. Foster a culture of accountability, experimentation, and continuous improvement. Contribute to shaping the marketing function as Localize scales. What You’ll Bring 5+ years of B2B marketing experience, with proven success in inbound and outbound demand generation. 1–2 years of coaching, mentoring, or team management experience. Experience in product marketing is a plus Strong background marketing B2B SaaS in fast-paced, high-growth environments. Hands-on expertise with HubSpot (or similar), SEO/SEM, PPC, email marketing, ABM, and analytics tools. Excellent organizational and project management skills. Ability to translate technical concepts into clear, compelling messaging. Strong communication and collaboration skills; comfortable working cross-functionally in a startup. Benefits & Perks: You’ll be joining a close knit and talented team, with plenty of opportunity for professional growth. We offer compensation + benefits that are on par with large companies, while also placing a high value on maintaining a healthy work-life balance. Competitive salary 401(k) plan + 4% matching 100% company-paid health, dental, and vision insurance Company-paid life insurance and AD&D insurance We are 100% remote Shiny new Macbook Pro 16” (or computer of your choice) Monthly stipend for home internet costs Generous PTO package About Localize: The Localize platform is used by 700+ companies to automate the translation of their web and mobile applications and bring their products & services to new markets at record speed. We support organizations like The Bay Area Toll Authority in translating their payments website, Baptist Health in making their healthcare site multilingual, and the Massachusetts Department of Elementary and Secondary Education in offering their content in several languages. To see our product in action, click any of those links and use the website's language switcher to switch from English to another language. Localize works by providing a code snippet (similar to the Google Analytics JavaScript snippet) that our customers add to their website/web app. The Localize snippet pulls in content from the page into the Localize dashboard where our customers log in to add translations and manage their content. Localize automatically deploys those translations to the customer's production site, reducing development costs and accelerating time to market. We are a team of ~30 people working fully remote. We offer competitive pay, a full benefits package, and a culture with an emphasis on work + life balance. To apply: Along with your resume, send us a cover letter that showcases your personality and tells us why we should hire you. Previous experience working in a remote position is a must. This position is only open to applicants who reside in and are eligible to work in the US