Localize

Compensation

Full Description

Localize is looking for an experienced Digital Marketing Specialist to join our fast-growing, remote-first SaaS company. As a Digital Marketing Specialist reporting to the Director of Marketing, you will execute data-driven campaigns that accelerate customer acquisition, engagement, and retention. You combine analytical thinking with creative experimentation, constantly testing, learning, and optimizing to drive measurable results. You’ll manage day-to-day campaign execution across inbound, outbound, and account-based marketing (ABM) programs while coordinating with vendors and running MVP (minimum viable product) marketing experiments. You’ll work as part of an Agile marketing team, iterating quickly, collaborating cross-functionally, and prioritizing impact. Key Responsibilities Campaign Execution & Optimization Execute multi-channel campaigns across digital, paid, and lifecycle channels. Support day-to-day paid media campaigns (Google Ads, LinkedIn, etc.), optimizing for conversions and ROI. Manage the company’s social media program Collaborate with internal stakeholders (Design, Product, Sales, etc.) to develop and launch creative assets, landing pages, and email workflows. Track and analyze performance metrics (CTR, CPC, CAC, MQLs, SQLs, etc.) and pipeline influence. Continuously test and optimize messaging, audience segments, and creative assets to improve outcomes. Outbound & Account-Based Marketing (ABM) Execute targeted outbound and ABM campaigns in collaboration with Sales and the Director of Marketing. Build and manage personalized multi-touch sequences (email, LinkedIn, ads) to engage key accounts and decision-makers. Maintain and refine target account lists, leveraging intent data and firmographics to improve precision. Collaborate closely with Sales leadership and AEs to coordinate outreach, lead follow-up, and feedback loops. Report on ABM metrics such as account engagement, opportunity creation, and pipeline contribution. Social Media Management Manage and grow the company’s social media presence across LinkedIn, X (Twitter), and other relevant platforms. Develop and schedule posts that amplify our brand with target audiences. Collaborate with design on creative assets. Monitor social performance metrics (engagement, reach, follower growth, click-through rates, etc) and optimize based on insights. Maintain a proactive posting cadence that reinforces brand visibility and supports lead generation. Coordinate paid social experiments or campaigns, when appropriate, with the Growth Marketer counterpart. Website Management Maintain and update website content to ensure alignment with brand messaging and campaign initiatives. Develop and publish blogs landing pages, case studies, and other web assets. Use CMS tools (e.g., Webflow, or similar) to manage pages and optimize for SEO and conversion. Track web performance and recommend improvements to user flow, messaging, and UX. Ensure website content supports lead generation, product positioning, and key business priorities. What You Bring: 3-5 years as a marketing generalist at a fast growing B2B SaaS company Proficiency with marketing automation platforms and CRMs (preferably HubSpot) Analytical skills, leveraging tools such as GA4 with ability to uncover insights and make recommendations based on data Up to date on digital marketing best practices Comfortable working with ambiguity Adaptable to change and shifting priorities Able to work cross-functionally Willingness to experiment Has a drive to learn new skills that can be applied to the role Nice To Have Marketing across the customer lifecycle from acquisition to expansion and retention Experience managing external vendor relationships Experience with ABM marketing Familiar with conversion rate optimization Benefits & Perks: You’ll be joining a close knit and talented team, with plenty of opportunity for professional growth. We offer compensation + benefits that are on par with large companies, while also placing a high value on maintaining a healthy work-life balance. Competitive salary 401(k) plan + 4% matching 100% company-paid health, dental, and vision insurance Company-paid life insurance and AD&D insurance Work anywhere in North America (we are 100% remote) New Macbook (or computer of your choice) Monthly stipend for home internet costs Generous PTO package About Localize: The Localize platform is used by 700+ companies to automate the translation of their web and mobile applications and bring their products & services to new markets at record speed. We support organizations like The Bay Area Toll Authority in translating their payments website, Baptist Health in making their healthcare site multilingual, and the Massachusetts Department of Elementary and Secondary Education in offering their content in several languages. To see our product in action, click any of those links and use the website's language switcher to switch from English to another language. Localize works by providing a code snippet (similar to the Google Analytics JavaScript snippet) that our customers add to their website/web app. The Localize snippet pulls in content from the page into the Localize dashboard where our customers log in to add translations and manage their content. Localize automatically deploys those translations to the customer's production site, reducing development costs and accelerating time to market. We are a team of ~30 people working fully remote. We offer competitive pay, a full benefits package, and a culture with an emphasis on work + life balance. To apply: Along with your resume, send us a cover letter that showcases your personality and tells us why we should hire you. Previous experience working in a remote position is a must. This position is only open to applicants who reside in and are eligible to work in the US