Lithia & Driveway

Compensation

Full Description

Dealership: L0021 LAD Advertising Lithia & Driveway | SEO Content Specialist Location: Remote Compensation: The full salary range for this position is $50,000-$75,000 annually. The anticipated starting pay is determined by factors such as skills, experience, and organizational considerations. Final compensation will be established through the interview process in accordance with applicable pay equity and transparency laws. Lithia & Driveway (LAD) is one of the largest global automotive retailers providing a wide array of products and services throughout the ownership lifecycle with a vision to modernize personal transportation solutions wherever, whenever, and however consumers desire. With a mission of "Growth Powered by People," we are propelled by our colleagues and preferred by our customers, making Lithia & Driveway the leading automotive retailer in each of our markets. Our success is fueled by four core values: earning customers for life, improving constantly, taking personal ownership, and having fun. Our entrepreneurial, high-performance culture sets us apart, and our philosophy is straightforward: assemble a team of passionate individuals and cultivate an environment that empowers colleagues to excel. We’d love to have you join us on our journey. Are you a creative and detail-oriented professional with a passion for the automotive and electric vehicle (EV) industries? We are seeking an SEO Content Specialist to craft engaging, informative, and SEO-optimized content for lithia.com, greencars.com, and dealership websites nationwide. From writing educational content and marketing copy to franchise application materials, your work will captivate audiences and drive organic traffic. This is a unique opportunity to collaborate across teams, lead innovative projects, and establish yourself as a key player in a fast-paced, dynamic industry. What You'll Do Website Optimization: Develop and optimize websites for both mobile and desktop. SEO Strategy: Identify common search trends using industry tools and create content to boost organic visibility. Content Creation: Research, write, and edit SEO-focused content, including meta titles, descriptions, headlines, and image tags. Competitive Analysis: Monitor competitor activities and search trends to gain insights and propose innovative strategies. Team Collaboration: Partner with Paid Media/SEM teams, Marketing Managers, and vendor partners to align strategies and build custom content. Content Audits: Conduct regular audits to identify content/keyword gaps and maintain website accuracy. Industry Awareness: Stay updated on Lithia events, OEM product releases, and vehicle refreshes to propose relevant content. Mentorship: Lead and mentor Online Content Specialists, develop growth plans, and foster collaboration. Campaign Execution: Own strategic campaigns, initiate seasonal content, and develop efficient processes to ensure effective communication. What You'll Bring 2–5 years of professional SEO experience, with agency experience preferred Strong attention to detail with a consistent focus on delivering high-quality work Proficient in front-end technologies including HTML, CSS, and JavaScript Experience with design tools such as Adobe Photoshop, InDesign, and Dreamweaver Solid understanding of SEO best practices, including UTM tracking and web analytics (Google Analytics) Experience using AI-powered SEO tools strongly preferred Ability to design, edit, and optimize images for web performance Excellent written and verbal communication skills Demonstrated ability to manage multiple priorities with a strong sense of urgency in a fast-paced environment Leadership experience mentoring teammates and presenting in team or stakeholder meetings We offer best in class industry benefits: Competitive pay Medical, Dental and Vision Plans Paid Holidays & PTO Short and Long-Term Disability Paid Life Insurance 401(k) Retirement Plan Employee Stock Purchase Plan Lithia Learning Center Vehicle Purchase Discounts Wellness Programs High School graduate or equivalent, 18 years or older required. We are a drug free workplace. We are committed to equal employment opportunity (regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status). We also consider qualified applicants regardless of criminal histories, consistent with legal requirements. At Lithia & Driveway, we stand by our mission of Growth Powered by People, as we build a workplace that ignites ideas and opportunities to Earn Customers for Life. Our focus is on making the customer experience better; as we aim to meet our customers’ needs whether in person, online or a combination of both. Lithia & Driveway is the largest automotive retailer in North America and listed on the Fortune 500 (NYSE: LAD). Drive your career forward with roles in Sales, Finance, Service, Technology and Corporate. With thousands of vehicles and hundreds of locations, the career possibilities are endless. Join us as we accelerate towards growth in automotive and beyond!