Lime Holdings (PTY) Ltd

Compensation

Full Description

Employment Type: • Full-time • Exclusive (no agencies or freelancers with other clients) • Remote (with regular reporting and availability in your time zone) • Primary Objective: To plan, manage, optimize, and scale performance-based paid advertising campaigns (Search & Display) across Google Ads, Bing Ads, and potentially Meta (Facebook/Instagram) and TikTok, focusing on acquisition at or below target CPA and volume growth. Key Responsibilities: Campaign Management: • Create, manage, and optimize campaigns on Google Ads and Bing Ads. • Set up and refine Search, Display, and Retargeting campaigns. • Bonus: Run and scale campaigns across Meta Ads (FB/IG) and TikTok Ads. • Maintain multiple ad accounts across different brands or offers in the finance niche. Performance Optimization • Monitor daily performance metrics (CPA, CTR, ROAS, Conversion Rate). • Eliminate underperforming segments, placements, or keywords. • Scale winning campaigns while maintaining profitable CPA targets. • Utilize all available tools on each platform to enhance performance (e.g., audience signals, automation, scripts, extensions). Campaign Expansion • Research and expand keyword targeting, audience segments, and placements. • Test new ad formats and campaign structures. • Propose and implement A/B tests for copy, creative, landing pages, and CTAs. Creative Management • Provide creative direction or request specific creatives from internal teams. • Collaborate with designers/video editors to source or refine assets for ads. • Ensure ad assets comply with platform policies and are aligned with brand messaging. Reporting & Strategy • Deliver clear weekly and monthly reports summarizing key metrics, insights, and next steps. • Prepare ad hoc reports when required. • Bring proactive growth ideas and strategies to meetings and debriefings. Required Skills & Competencies: Technical Skills Advanced-level experience in: • Google Ads (Search, Display, PMax, Retargeting) • Bing Ads Bonus: Experience with • Meta Business Manager (FB/IG Ads) • TikTok Ads Manager Proficient in: • Google Tag Manager • Google Analytics (GA4) • Conversion Tracking setup & validation • Audience segmentation & remarketing Solid understanding of: • Keyword research tools • Ad copywriting principles • Campaign budget allocation • CPA-based optimization strategies Soft Skills • Strong analytical mindset with data-driven decision making • Proactive problem solver with a test-and-learn approach • Excellent written and verbal communication skills • Comfortable working independently with high accountability • Strong time management and ability to juggle multiple projects/accounts Deliverables: • Fully optimized and actively managed campaigns across designated platforms • Weekly performance report (summary of spend, conversions, CPA, optimizations) • Monthly performance review (growth vs targets, insights, next steps) • Creative briefs or asset requests • Strategic growth recommendations • Documented testing roadmap and learnings Ideal Candidate Profile: • 3–5+ years of hands-on paid media experience (Search & Display focus) • Direct-to-consumer or lead-gen experience in finance or high-trust industries • Familiarity with compliance-sensitive advertising and ad policy workarounds • Performance-focused with a relentless drive to lower CPA and scale volume