Likeable

Compensation

Full Description

Likeable is searching for a strategic and innovative Associate Director of Content Strategy. This role will support and grow our agency’s content strategy team and help develop and execute high-impact concepts and content strategies that drive engagement, brand awareness, and business results for our clients. Managing a team of content strategists, you will collaborate closely with account managers, creative teams, strategists, and clients to craft compelling, insight-driven content. Your expertise in digital storytelling, audience behavior, and platform trends will play a key role in shaping our content marketing approach. ESSENTIAL JOB FUNCTIONS: Responsibilities: • Support the development and execution of comprehensive concepts that align with client objectives, target audiences, and brand messaging. Partner with the Strategy team to ensure content initiatives are data-driven, performance-focused, and aligned with overarching strategic goals. • Conduct thorough research and competitor analysis to identify market trends and opportunities for content differentiation. • Optimize content performance in partnership with the Strategy department to maximize reach, engagement, and conversions. • Develop and present a weekly Trends session with the agency regarding industry trends, emerging platforms, and content marketing best practices to continually improve content strategies and deliver innovative solutions. • Present content strategies and concept decks to clients, fostering strong client relationships. • Support the agency’s communications content strategy, including newsletter content, blog and social media content. Cross-Functional Collaboration: Collaborate with clients, account managers, and creative teams to develop and refine content briefs and creative concepts. • In partnership with Creative Leads: Partner on creating strategic concepts. Ensure best processes are supported to maintain content quality and efficiency. • In partnership with Strategy Leads: Meet regularly to discuss content trends and performance insights derived from reporting. Integrate strategic learnings into future concept decks. • In partnership with Account Leads: Align content strategy with broader client objectives and campaign goals. Provide insights and recommendations to ensure content delivers on key business objectives. Act as a key point of contact for content-related discussions and client needs. Qualifications: • Bachelor's degree in Marketing, Communications, Journalism or a related field. • 8+ years of experience in social media content strategy, digital marketing, or a related field, preferably within an agency environment. • Strong understanding of social media platforms, content marketing, and digital trends. • Demonstrated expertise in developing and executing successful content strategies that drive business results. • Proficient in using analytics tools to measure and optimize content performance. • Excellent written and verbal communication skills, with the ability to effectively present ideas and recommendations to clients and internal stakeholders. • Strong analytical and problem-solving abilities, with a data-driven and results-oriented approach. • Highly organized with the ability to manage multiple projects and meet tight deadlines. • Proactive, collaborative, and adaptable, with a strong sense of accountability and attention to detail. Benefits: Generous vacation policy, comprehensive healthcare plans, and amazing company culture! We’re currently set up to hire in MI, NC, NJ, NY, PA and TN. If you’re located elsewhere, we’d love to stay in touch for future opportunities as we expand!