LifeCare Advocates

Compensation

Full Description

The Role: Alder is seeking a dynamic and strategic Marketing Manager to drive the growth and engagement of our community through innovative marketing programs. Reporting to the Head of Marketing and collaborating closely with Operations and Product teams, you will work cross-functionally and with external partners to implement high-impact organic and paid campaigns that increase awareness, acquisition, and retention. This role is a blend of strategic planning and hands-on execution, perfect for a creative and analytical marketer passionate about making a meaningful impact in the health and wellness space. Who you are: You thrive in a fast-paced environment and are excited about taking a defining role at an early-stage startup. You’re both creative and analytical and enjoy solving complex problems. You’re comfortable with change, and ready to pivot in response to customer and client feedback and needs. You have a strong base of knowledge in acquisition and growth marketing from 4-6 years at a DTC consumer brand. You’ve scheduled and sent / posted hundreds of brand emails and social posts and know your way around Google Analytics. You’re looking to work in a high-growth, venture capital backed business with great mentors and teachers. Required skills / experiences: Hands-on experience managing organic growth in-house for a full funnel DTC business including email campaigns, organic social, partnerships, and influencer. Prior experience with local marketing is a plus. Proficiency in analyzing campaign data, identifying trends, and leveraging insights to refine marketing strategies and optimize ROI. Proven experience managing CRM platforms like Iterable (or similar) to drive acquisition and retention through advanced client segmentation, in-depth retention flows, and data-driven lifecycle campaigns. Skilled at creating personalized, automated workflows that enhance customer engagement and maximize LTV. Strong project management skills with the ability to drive both creative and technical aspects Familiarity with digital marketing KPIs such as CPA, CPC, CPM, LTV and ROAS Ability to work independently, meeting deadlines with a positive attitude and eagerness to learn Excellent written and verbal communication ability Responsibilities: Contribute to organic strategy in partnership with the Head of Marketing Own execution and project management of all organic marketing programs including email, organic social, referral, influencer, partnerships, and events Track paid and organic marketing campaign performance in tandem with our agency partners while synthesizing clear and concise learnings to create a compelling brand and product narrative Work with Head of Marketing and creative partners to ideate innovative campaigns which drive acquisition and define a new category within senior care and healthcare Lead project management of all creative asset production; partner with internal, agency and freelance team members to generate engaging, on brand content quickly and within budget Think strategically, creatively and analytically to identify new demand generation programs Shape the long-term marketing roadmap, identifying opportunities to define Alder as a thought leader in senior care and healthcare innovation Alder is committed to bringing together humans from different backgrounds and perspectives and providing employees with a safe and welcoming work environment free of discrimination and harassment. We strive to create a diverse & inclusive environment where everyone can thrive, feel a sense of belonging, and do impactful work together.