Liberty & Plenty Distillery

Compensation

Full Description

MARKETING and DIGITAL COMMUNICATIONS COORDINATOR JOB TITLE: Digital Communication & Marketing Coordinator COMPANY: Liberty & Plenty Distillery LOCATION: Durham, Raleigh, Wendell, Wilson, NC (Hybrid) TYPE: Full-Time, Exempt (Junior-Level Role) REPORTS TO: OWNERSHIP ABOUT LIBERTY & PLENTY DISTILLERY Liberty & Plenty Distillery is an award-winning craft spirits company based in Durham, NC. We specialize in premium, small-batch spirits including artisanal rums, vodkas, whiskies, and gins that tell stories inspired by North Carolina and beyond. With a rapidly expanding market presence, we are passionate about crafting exceptional products, building meaningful customer relationships, and fostering a culture of innovation, quality, and authenticity. We are looking for energetic and creative Digital Communication & Marketing Coordinator to support our brand voice, digital presence, and audience engagement across all platforms. This is a junior-level role ideal for someone eager to learn, grow, and contribute to a fast-paced marketing team under the guidance of our Owner & Master Distiller. POSITION OVERVIEW The Digital Communication & Marketing Coordinator will assist in the development, implementation, and management of Liberty & Plenty Distillery's physical and digital marketing strategies to drive customer engagement, build brand loyalty, and increase sales across all sales channels, including direct-to-consumer (DTC) and B2B channels. This role blends creative content creation, data-driven marketing, and strategic storytelling to amplify our brand's mission and premium products. The role requires a hands-on, proactive team member with a strong desire to learn and grow. KEY RESPONSIBILITIES • Physical Marketing • Support the creation and distribution of physical marketing materials, including flyers, posters, signage, displays, and branded merchandise. • Assist in coordinating with vendors for printing and delivery of materials. • Collaborate with the Owner & Master Distiller to ensure consistency in messaging and branding across all physical touchpoints. • Help track inventory and manage distribution for promotional materials at events, tastings, and trade shows. • Content Creation & Digital Storytelling • Support the Social Media Manager in the development of compelling, on-brand digital content across platforms, including social media, website, email newsletters, and paid advertising. • Contribute to the creation of video, photography, graphics, and written materials to promote Liberty & Plenty Distillery's products, events, and partnerships through digital communication channels • Collaborate with internal teams and external creators to maintain visual and brand consistency. • Social Media Management • Assist the Social Media Manager in executing Liberty & Plenty's organic and paid social media strategies. • Keep up-to-date with trends in the spirits and hospitality industry to support fresh and relevant content ideas and marketing efforts • Email Marketing & Campaign Management • Support the development and execution of email marketing campaigns targeting consumers, on-premise accounts, and industry partners. • Assist in implementing automated workflows and segmented campaigns for improved engagement. • Help analyze campaign performance to identify areas for improvement. • Website & E-Commerce Management • Assist in maintaining Liberty & Plenty's website, ensuring consistent updates and SEO optimization. • Support the creation of engaging storytelling on product pages, blogs, and campaigns. • Collaborate to identify opportunities for improving user experience. • Paid Advertising & Digital Promotions • Support the planning and execution of paid ad campaigns across social media and Google Ads. • Assist with budget monitoring and targeting adjustments to optimize campaign results. • Track performance and provide data to support ROI analysis. • Brand Marketing & Partnerships • Assist in the coordination of key partnerships, activations, and influencer marketing campaigns. • Support public relations initiatives, such as press outreach and event promotions. • Execute marketing campaigns around events, product launches, and partnerships. • Reporting & Analytics • Assist in tracking and analyzing key performance metrics across digital platforms. • Help generate performance reports and provide initial insights to support strategy adjustments. • Project Management and Tracking • Support the execution of marketing campaigns and projects from start to finish. • Assist in tracking timelines and deliverables, ensuring deadlines are met. • Use project management tools to organize tasks and update the Owner & Master Distiller on progress. REQUIRED SKILLS & QUALIFICATIONS • Education: Bachelor's degree in Marketing, Communications, Graphic Design, or a related field. • Experience: 1-2 years in digital marketing, social media management, content creation, or an internship/entry-level role; experience in the food & beverage, spirits, or hospitality industry is a plus. • Technical Skills: Basic proficiency in social media tools (Meta Business Suite, Later, or equivalent). • Familiarity with email marketing platforms (Mailchimp, Klaviyo, or HubSpot). • Knowledge of website content management systems (WordPress, Shopify, Squarespace, or equivalent). • Understanding of SEO principles and Google Analytics. • Expertise with graphic design/photo tools (Adobe Creative Suite, Canva) • Copywriting for marketing campaigns, product descriptions, and other marketing materials • Creative Skills: Strong writing, storytelling, and visual content creation abilities. • Organizational Skills: Ability to manage tasks, deadlines, and priorities in a fast-paced environment. • Team Player: Collaborative, communicative, and eager to learn from senior leadership. NICE-TO-HAVE QUALIFICATIONS • Experience with influencer campaigns or partnerships. • Familiarity with North Carolina's beverage industry. • Exposure to DTC strategies or e-commerce platforms. • Understanding of marketing compliance for the alcohol industry COMPENSATION & BENEFITS • Annual Salary: $55,000 per annum (based on approximately $26.50/hour pay) • Paid Time Off: 10 per annum, accrued over time, plus recognized company holidays. • Health Insurance: 50% coverage of health insurance costs; does not apply to vision or dental. • Product Discounts: Discounts on Liberty & Plenty Distillery products. • Growth Opportunities: Professional development, mentorship, and opportunities for advancement within the company. • Work Environment: Collaborative, supportive, and fun team culture within a growing craft spirits company. CODE OF CONDUCT & ETHICAL BEHAVIOR Liberty & Plenty Distillery is committed to maintaining the highest standards of integrity, professionalism, and ethical conduct. All employees are expected to: • Demonstrate honesty, fairness, and respect in all interactions with colleagues, customers, and partners. • Uphold confidentiality and protect sensitive company information. • Act in compliance with company policies, local laws, and industry regulations. • Represent the Liberty & Plenty brand positively and professionally in all settings. • Report any unethical behavior, conflicts of interest, or policy violations promptly to management. • Foster an inclusive, respectful, and collaborative workplace environment. • Failure to adhere to these expectations may result in disciplinary action, up to and including termination. ADDITIONAL INFORMATION • Employment with Liberty & Plenty Distillery is at-will, meaning both the company and employee may terminate employment at any time, with or without cause or notice. • All offers of employment are contingent on the successful completion of a background check. Liberty & Plenty Distillery is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Job Type: Full-time Pay: $45,000.00 - $53,000.00 per year Benefits: • Employee discount • Health insurance • Paid time off Ability to Commute: • Wendell, NC 27591 (Required) Ability to Relocate: • Wendell, NC 27591: Relocate before starting work (Required) Work Location: In person