LGMG North America, Inc

Compensation

Full Description

Position Title: Senior Market Research Analyst Location: LA or Dallas Department: Marketing / Strategy / Business Intelligence Reports To: head of Global Business Development Summary As the Senior Market Research Analyst for LGMG, you will drive strategic decision-making by delivering actionable insights on global market trends, customer needs, and competitive landscapes for our areal work products (AWP) and mining equipment You will lead targeted research projects, mentor team members, and play a pivotal role in supporting our business growth and innovation in the heavy equipment sector. Key Responsibilities • Industry Research Leadership:Plan and execute research projects focused on mining equipment, aerial work platforms, and related products. • Market Analysis: Analyze demand, usage trends, and technological advancements in the mining and construction sectors. Identify global TAM, SAM and SOM. Perform secondary and primary research to generate actionable go-to-market plans for our global market that includes financial models, marketing, product and operation plans. • Competitor Intelligence:Monitor key OEM competitors, track product launches, pricing strategies, and industry innovations. • Customer Insights: Conduct in-depth research with end users, dealers, and rental companies to understand operational challenges and emerging needs. • Data Synthesis: Present complex findings on market size, segmentation, and growth opportunities to executive leadership. • Regulatory & Geographic Trends: Evaluate impacts of global and regional regulations, standards, and infrastructure projects. • Cross-Functional Collaboration: Work closely with Product Development, Engineering, Sales, Dealer Support team/s and marketing. • Mentoring & Best Practices:Coach junior analysts and help establish robust research methodologies and reporting standards. Required Qualifications • MBA degree (strongly preferred) in Marketing, Engineering, Business, or related field. • 4+ years’ market research experience, ideally in OEM, construction, mining, or heavy equipment sectors. • Proficient in data analysis tools (Excel, SPSS, R, Python, etc.) and research software (Qualtrics, SurveyMonkey). • Strong understanding of B2B industrial markets and value chain dynamics. • Excellent communication, stakeholder engagement, and report-writing skills. • Bilingual in Mandarin and English with oral proficiency in both languages • Experience presenting actionable insights and recommendations to executive leadership. Preferred Skills • Familiarity with mining, construction, and aerial work product markets. • Experience with CRM and business intelligence platforms (e.g., Salesforce, Tableau, Power BI). • Understanding of global regulatory environments, equipment standards, and infrastructure trends. • Advanced statistical modeling and data visualization expertise. Job Type: Full-time Pay: $100,000.00 - $110,000.00 per year Benefits: • 401(k) • 401(k) 6% Match • Dental insurance • Health insurance • Health savings account • Life insurance • Vision insurance Work Location: Remote