Leuchtturm Gruppe USA

Compensation

Full Description

Job Title: Ecommerce Marketing Manager Location: Pine Brook, New Jersey (In-Office) Company Overview: Lighthouse Publications Inc. is the U.S. subsidiary of Leuchtturm Gruppe, a leading provider of premium stationery and collecting supplies. We proudly represent brands including LEUCHTTURM1917, Semikolon, Stilform, and more. Our mission is captured in our slogan: “the beauty of the real things.” We aim to inspire creativity, organization, and passion through thoughtfully designed products that elevate everyday experiences. As we continue expanding our digital presence and localizing our European brands for the U.S. market, we are seeking an experienced and creative Ecommerce Marketing Manager to join our growing team in Pine Brook, NJ. Job Summary: The Ecommerce Marketing Manager will lead day-to-day operations and marketing execution for our direct-to-consumer webshops, newly built on Shopify. You will play a key role in shaping the creative and marketing direction of our DTC business, helping translate our premium European brands into an engaging U.S. digital experience. This role bridges creativity and performance and is ideal for someone who can combine brand storytelling, digital marketing, and hands-on Shopify expertise. You will guide a small team while actively building pages, managing campaigns, and ensuring our online experience reflects the quality and character of our brands. Key Responsibilities: Marketing & Campaign Execution • Plan and execute cross-channel marketing campaigns across paid media, email, and social. • Collaborate with brand and performance teams to ensure creative consistency and cohesive storytelling. • Develop email marketing strategies using Klaviyo, including automated flows and newsletters. Shopify & Webshop Management • Manage and update our Shopify webshops, including product pages, collections, and landing pages. • Oversee site merchandising, pricing, and promotions in coordination with the marketing calendar. • Manage key Shopify apps such as Klaviyo, loyalty, and review integrations. Creative Direction & Brand Building • Translate brand values into compelling digital experiences and visual content. • Work with internal and external resources to produce engaging creative assets for site and campaigns. Team Leadership & Collaboration • Lead and support specialists in performance marketing, social media, and webshop operations. • Coordinate with cross-functional teams, including brand, operations, and product, to align marketing efforts. Analytics & Optimization • Monitor and report on KPIs (traffic, conversion rate, AOV, retention). • Implement data-driven improvements and A/B testing to enhance site performance. Qualifications: • 3–7 years of ecommerce and digital marketing experience, preferably in a DTC environment. • Hands-on proficiency with Shopify and related apps (Klaviyo, GA4, etc.). • Strong creative instincts with an understanding of design, brand tone, and content quality. • Experience leading or coordinating a small team or cross-functional projects. • Solid understanding of digital marketing fundamentals (SEO, paid media, email, CRO). • Excellent communication, organization, and project management skills. • Passion for stationery, design, or premium consumer goods is a plus. What We Offer: • Competitive salary and benefits package. • 100% employer-paid health insurance (no cost to employee). • A collaborative, on-site work environment in Pine Brook, NJ. • Opportunities for professional growth within a global brand network. • Employee discounts on all products. • Direct mentorship from senior leadership and cross-brand collaboration. How to Apply: If you’re passionate about creative ecommerce, brand storytelling, and building best-in-class Shopify experiences, we’d love to hear from you! Please submit your resume and a cover letter highlighting your relevant experience. If available, include examples of Shopify sites, digital campaigns, or creative projects you’ve worked on. Lighthouse Publications Inc. is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. Join us in our mission to inspire creativity and passion for “the beauty of the real things” through exceptional products and experiences.