Lensa

Compensation

Full Description

Lensa is a career site that helps job seekers find great jobs in the US. We are not a staffing firm or agency. Lensa does not hire directly for these jobs, but promotes jobs on LinkedIn on behalf of its direct clients, recruitment ad agencies, and marketing partners. Lensa partners with DirectEmployers to promote this job for Insight Global. Clicking "Apply Now" or "Read more" on Lensa redirects you to the job board/employer site. Any information collected there is subject to their terms and privacy notice. Job Description We are seeking a highly skilled Paid Media Digital Marketer with demonstrated expertise in Google and Amazon advertising to join our dynamic digital marketing team. In this role, you will be responsible for developing, implementing, and optimizing paid media campaigns for our 1P and 3P categories of products across multiple platforms to drive traffic, increase brand awareness, and maximize ROI. Your deep understanding of digital advertising strategies in acquisition and retention campaigns will be essential in leveraging data-driven insights to enhance campaign performance. • Drive campaigns for owned and third-party brands through Google, Amazon, and other relevant platforms • Plan, create, and launch Google Ads campaigns across various networks (Search, Display, Shopping, Video, etc.) • Manage Amazon Advertising campaigns (Sponsored -Products, Sponsored Brands, Sponsored Display) • Define campaign goals, target audiences, budgets, and bidding strategies. • Partner to ensure ad copy compelling and design visually appealing. • Conduct thorough keyword research to identify relevant search terms. • Analyze search trends and competitor activity. • Build and manage keyword lists, including negative keywords. • Optimize keyword bids and match types to improve ad relevance and quality score. • Set up conversion tracking and implement necessary tags. • Track key performance indicators (KPIs) like impressions, clicks, conversions, cost per click (CPC), and return on ad spend (ROAS) • Conduct A/B testing to optimize ad performance. • Monitor campaign performance and make data-driven adjustments. • Collaborate with web development and design teams to create effective landing pages. • Ensure landing pages are optimized for conversions. • Test different landing page elements to improve performance. • Set and manage advertising budgets effectively. • Allocate budget across different campaigns and channels. • Forecast ad spend and monitor budget pacing. • Configure and maintain ecommerce site platform and marketplace storefront settings to optimize site operations and functionality. • Configure, maintain and validate pricing across platforms and storefronts. We are a company committed to creating diverse and inclusive environments where people can bring their full, authentic selves to work every day. We are an equal opportunity/affirmative action employer that believes everyone matters. Qualified candidates will receive consideration for employment regardless of their race, color, ethnicity, religion, sex (including pregnancy), sexual orientation, gender identity and expression, marital status, national origin, ancestry, genetic factors, age, disability, protected veteran status, military or uniformed service member status, or any other status or characteristic protected by applicable laws, regulations, and ordinances. If you need assistance and/or a reasonable accommodation due to a disability during the application or recruiting process, please send a request to HR@insightglobal.com.To learn more about how we collect, keep, and process your private information, please review Insight Global's Workforce Privacy Policy: https://insightglobal.com/workforce-privacy-policy/. Skills And Requirements • 2+ years working with Google and Amazon Advertising Platforms • Experience using A/B testing to optimize ad performance • Strong analytical skills with the ability to interpret data and make data-driven decisions. • Excellent communication and collaboration skills. • Ability to thrive in a fast-paced environment and manage multiple projects simultaneously. - Experience using Google Analytics 4 • Being comfortable operating in an evolving landscape and matrixed environment, demonstrated composure in a fast-paced environment with a high degree of accountability. • Demonstrated results through cross-group collaboration across large, complex, enterprises. • Demonstrated analytical skills; experience in e-commerce analytic tools and online If you have questions about this posting, please contact support@lensa.com