Legal Decoder

Compensation

Full Description

Director of Marketing Location: Remote Reports to: Chief Executive Officer Salary: $140,000-$160,000 About Legal Decoder Legal Decoder is the category leader in legal spend analytics — helping law firms, corporations, and service providers understand, manage, and optimize their legal costs with precision. Our AI-powered platform analyzes billions of dollars in legal billing data to uncover inefficiencies, improve compliance, and drive measurable savings across the legal ecosystem. Named a 2025 ACC Value Champion for our work with UBS and UnitedLex, Legal Decoder is trusted by Fortune 500 companies, AmLaw 100 firms, and leading advisory organizations to bring transparency and intelligence to one of the world’s most complex spend categories. We’re entering a major growth phase — expanding our brand presence, product capabilities, and go-to-market reach — and we’re looking for a marketing leader to help us tell this story to the world. Position Summary Legal Decoder is seeking a Director or VP of Marketing to architect and lead a modern, data-driven marketing function. This is a rare opportunity for a strategic operator who thrives at the intersection of storytelling, technology, and legal services. You’ll shape how the market perceives Legal Decoder, build a steady inbound engine to support business development, and create campaigns and content that reinforce our category leadership in legal spend intelligence. This is a hands-on leadership role with high visibility across the company — ideal for someone who can pair strategic vision with operational execution. Key Responsibilities Marketing Strategy & Leadership • Develop and execute a full-funnel marketing strategy aligned with Legal Decoder’s growth goals. • Partner with the CEO, Sales, and Product teams to align marketing programs with GTM initiatives and client outcomes. • Build and mentor a small, high-performing marketing team over time; manage external partners. • Define KPIs, own the marketing budget, and track and report performance metrics to leadership. Brand & Thought Leadership • Elevate Legal Decoder’s brand as the authority on legal spend intelligence and AI-enabled billing analytics. • Ensure consistent messaging and visual identity across web, social, and client communications. • Drive thought leadership through case studies, whitepapers, webinars, and industry awards. • Manage media and analyst relationships to amplify Legal Decoder’s presence and recognition. CRM, Data, and Demand Generation • Lead the implementation, optimization, and ongoing management of CRM systems — HubSpot experience strongly preferred. • Manage CRM migrations, integrations, and adoption across teams. • Design and execute email marketing and drip campaigns to nurture prospects and deepen client engagement. • Develop segmentation strategies and analytics frameworks to measure lead quality, funnel performance, and marketing ROI. Content & Campaign Execution • Oversee the creation of impactful content: case studies, blogs, newsletters, event collateral, and videos. • Partner with Sales to develop enablement tools such as decks, one-pagers, and proposal materials. • Manage and continuously improve Legal Decoder’s website and LinkedIn presence. • Coordinate digital campaigns and event participation to drive engagement and pipeline. Qualifications • 7+ years of progressive B2B marketing experience in SAAS, legal services, legal tech, or consulting. • Demonstrated success building or modernizing a marketing function from the ground up. • Expertise with HubSpot CRM, including implementation, migration, and marketing automation workflows. • Hands-on experience designing and managing email marketing and drip campaigns. • Strong grasp of content marketing, analytics, and lead generation best practices. • Excellent communication, writing, and project management skills. • Familiarity marketing to law firms, in-house counsel, or ALSPs strongly preferred. • Comfortable in a fast-moving, entrepreneurial environment. What We Offer • The opportunity to build and own a core strategic function in a company redefining its category. • A collaborative, mission-driven team led by experienced legal industry executives. • Competitive compensation including performance bonuses and equity participation. • The chance to shape how the legal industry understands and manages value. Job Type: Full-time Pay: $140,000.00 - $160,000.00 per year Benefits: • 401(k) • Dental insurance • Health insurance • Paid time off • Vision insurance Experience: • Legal Services: 1 year (Required) • HubSpot: 3 years (Required) • Email marketing: 6 years (Required) Work Location: Remote