LEARFIELD

Compensation

Full Description

The Strategic Marketing Representative is responsible for identifying, engaging, and developing partnerships with brands and organizations aiming to connect with rural and agricultural communities. Leveraging Learfield’s News and Ag portfolio, this role uses a consultative and insight-driven approach to deliver strategic marketing solutions tailored to the unique needs of rural audiences. The ideal candidate is both a relationship-builder and a strategic challenger — someone who can reframe customer thinking, deliver value, and influence decision-makers at the highest level. Essential Duties & Responsibilities: Research, identify and pursue new business opportunities with brands and organizations aligned with the rural/agricultural interests through cold calling, networking, referrals, and other lead-generation strategies. Build and maintain strong, long-lasting relationships with clients, especially with Chief Marketing Officers and Vice Presidents of Marketing to understand needs and provide tailored solutions. Deliver compelling sales presentations, and negotiate contracts to close deals. Influence key stakeholders via recommendations based on historical data, current market knowledge and labor trends to driving hiring decisions. Apply the Challenger Sales model to lead with insight: teach prospects something new and valuable about their business and market that challenges the status quo Stay informed about industry trends, competitors, and market conditions to position our products/services effectively. Consistently exceed quarterly and annual revenue targets through pipeline management and account growth strategies. Track sales activities, maintain accurate records in CRM software, and provide regular sales forecasts and detailed sales activity reports to management. Work closely with internal teams, including marketing and customer support, to ensure client satisfaction and seamless service delivery. Ability to travel outside of domicile 20% of the time with some overnight travel. Minimum Qualifications: Bachelor’s Degree or equivalent work experience in business, marketing communications or related fields required. 5+ years of business-to-business sales experience with proven sales results involving high-value deals. Knowledge and experience with Challenger Sales methodology, with the ability to teach, tailor, and take control in the sales process. Strong consultative and solution-based selling skills. Adept at identifying and engaging key decision-makers quickly and effectively. Exceptional written and verbal communication, presentation, and interpersonal skills. High emotional intelligence and the ability to build rapport with diverse stakeholders. Strong planning, time management, and organizational abilities. Self-motivated, proactive and capable of working independently in fast-paced, results-oriented work environment. Strong command of Microsoft Office Suite, CRM systems (e.g., Salesforce), and digital sales tools. Preferred Qualifications: Experience in agricultural media, niche marketing, or national brand sales. Pay Transparency Information: The approximate national base + draw pay range for this position is $80,000 to $120,000. Individuals may also be eligible for sales commission and bonus based on individual and company performance. Please note that this is a good faith estimate for the position at the time of posting. Placement on the range may vary based on factors including but not limited to job-related knowledge, skills, and experience, and geographic location. The pay rate will comply with all minimum federal, state, and local wage/salary requirements. Learfield offers a full spectrum of benefits for eligible employees including Medical, Dental, Vision, Health Savings Account, Life Insurance and Other Insurance Plans, Flexible Paid Time Off (minimum 10+ days annually), including Parental Leave, 20 Paid Holidays, 401(k) + Match, and Short/Long Term Disability. Leave benefits are consistent with state and local laws, including the Colorado Health Families and Workplaces Act. Learfield is an Equal Opportunity Employer. We provide equal employment opportunities to applicants and employees without regard to race; color; sex; gender identity; sexual orientation; religious practices and observances; national origin; pregnancy, childbirth, or related medical conditions; status as a protected veteran or spouse/family member of a protected veteran; or disability. Learfield is the leading media and technology company powering college athletics. Through its digital and physical platforms, Learfield owns and leverages a deep data set and relationships in the industry to drive revenue, growth, brand awareness, and fan engagement for brands, sports, and entertainment properties. With ties to over 1,200 collegiate institutions and over 12,000 local and national brand partners, Learfield’s presence in college sports and live events delivers influence and maximizes reach to target audiences. With data-based solutions for a 365-day, 24/7 fan experience, Learfield enables schools and brands to connect with fans through licensed merchandise, game ticketing, donor identification for athletic programs, exclusive custom content, innovative marketing initiatives, NIL solutions, and advanced digital platforms. Since 2008, it has served as title sponsor for the acclaimed Learfield Directors’ Cup, supporting athletic departments across all divisions. Our people-first culture is the foundation of our business and is reflective of our approach to building meaningful relationships with our employees, partners, and fans. The company strives each day to deliver the mission statement and embody the core values that make Learfield an exciting place to work. Our Mission Powering the connection of fans to the brands and experiences they love. Our Core Values Build Trust | Be Fans of One Another | Power Tomorrow | Create & Connect Communities | Have Fun