League of United Latin American Citizens (LULAC)

Compensation

Full Description

Overview We are seeking a dynamic and visionary Chief Content Officer (CCO) to lead our organization’s creative direction and innovation. As a key member of the senior leadership team, the CCO will drive the development of compelling brand narratives, oversee all creative initiatives, and shape the overall aesthetic and strategic vision of our company. This role offers an exciting opportunity to influence our brand identity, inspire creative teams, and elevate our market presence through innovative storytelling and design excellence. The ideal candidate will possess a passion for creativity, strategic thinking, and strong leadership skills to foster a collaborative environment that champions bold ideas and continuous improvement. Duties Creative Leadership & Strategy: Develop and execute a comprehensive creative vision that aligns with LULAC's mission, values, and goals. Lead creative direction for branding, marketing campaigns, public relations, digital content, and communications strategies to enhance LULAC's visibility and impact. · Media Production: Produce and edit newsworthy and video content across web and social platforms to generate public social views. Edit videos, adding graphics, titles, and sound effects; by analyzing content for accuracy. Produce and edit social-first content, and shape visual tone for social content. Manage production schedules and ensure adherence to deadlines and compliance requirements to include production shoots and translating Spanish English content. Write accurate, concise scripts and news stories under tight deadlines. Design visual styles for video and social media; perform quality control reviews. Brand Management: Oversee the brand identity, ensuring it remains fresh, consistent, and impactful across all digital and in-person platforms. Collaborate with internal teams to refine and enhance brand positioning, keeping it aligned with the organization's mission and values. Marketing & Campaign Development: Lead the creation of integrated marketing campaigns to raise awareness of key initiatives, advocacy efforts, and fundraising drives. Develop content strategies for social media, email marketing, and traditional media to amplify organizations message. Digital Strategy & Engagement: Oversee online presence, ensuring a dynamic, engaging, and impactful experience across digital platforms. Spearhead the development and implementation of digital strategies, including social media campaigns, website content, and online advocacy. Community Engagement & Advocacy: Collaborate with advocacy, policy, and outreach teams to create content and campaigns that support advocacy work. Stakeholder Relations & External Partnerships: Build relationships with external creative agencies, vendors, and influencers to elevate organizations presence and impact. Support fundraising and donor engagement efforts through creative and impactful communication strategies. Qualifications • Experience in developing and leading a strategic communications plan for an organization. • Experience in leading creative direction for branding, marketing campaigns, public relations, and digital content. • Experience in developing a dynamic and engaging online presence across digital platforms. • Experience in multimedia production and editing final products for a variety of social medica platforms. • Experience in developing and implementing digital strategies, including social media campaigns, website content, and online advocacy. • Excellent communication, speaking and writing and translation skills in Spanish and English. Education/Exp: Degree in communication or journalism. Plus Six years’ minimum experience in media production, marketing, digital content development, marketing, creating online campaigns and ensuring an organizational presence. Join us as we push boundaries in creativity! This role is perfect for visionary leaders eager to shape the future of our brand through innovative ideas, strategic insight, and inspiring leadership. We are committed to fostering an inclusive environment where creativity thrives—empowering you to make a lasting impact. Pay: $90,000.00 - $100,000.00 per year Benefits: • Dental insurance • Health insurance • Life insurance • Paid time off • Retirement plan • Vision insurance Application Question(s): • Work experience across all types of digital platforms? Experience: • Social media management: 6 years (Preferred) Language: • Spanish (Preferred) Work Location: In person