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LW

LE001 Wasserman Media Group, LLC

via Workday

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Director, Talent Marketing, Football

Anywhere
full-time
Posted 9/25/2025
Verified Source
Key Skills:
sales
marketing
client service
branding
public relations
digital marketing
social media
content development
Microsoft Office
PowerPoint
Photoshop
Illustrator
Salesforce
InDesign

Compensation

Salary Range

$100K - 110K a year

Responsibilities

Generate endorsement and commercial revenue for football clients through sales, marketing, client service, branding, and content development while supporting agents and managing client relationships.

Requirements

Bachelor’s degree and 6+ years in sports industry sales or marketing, advanced knowledge of athlete branding and social media, strong communication and project management skills, and willingness to travel extensively.

Full Description

Wasserman operates at the epicenter of sports, music, entertainment and culture, serving talent, brands and properties on a global scale. Wasserman works with iconic sports and media figures across the world in every major sport, utilizing our extensive influence to maximize negotiations and create meaningful opportunities for our clients across teams, leagues, brands, content and live events. Headquartered in Los Angeles, Wasserman's presence spans 28 countries and more than 70 cities, including New York, London, Abu Dhabi, Amsterdam, Hong Kong, Madrid, Mexico City, Toronto, Paris and Sydney. For more information, please visit www.teamwass.com. You will support the successful representation of top collegiate and pro football talent as a sales and marketing person in the Division. This position reports to the SVP, Football Partnerships and Marketing and the EVP level Division agents. The chief purpose of the role is to generate traditional endorsement, appearance, licensing, and other commercial related revenue for Wasserman’s football clients. The position is also responsible for supporting the day-to-day needs of clients, senior-level agents, and talent marketing leadership, helping to accomplish client related sales, media, and marketing efforts. This includes talent sales, branding, public relations, digital marketing, social media, and content development, as well as participating in new business development efforts. These efforts will consist of prospecting sales leads and marketing material development along with new business development efforts such as client recruitment. It will also include interfacing with clients, their families and extended network to support the agents in managing the needs and expectations from a marketing perspective. What You’ll Do High focus on sales, client service, networking and market research; responsible for prospecting, outbound sales calls and pitches Work with lead agent on client recruitment and retention of priority clients Build rapport with priority clients and be a resource for them in all off-field marketing opportunities Establish brand, agency and media relationships that lead to brand partnerships, barter relationships and high-end gifting opportunities Create branding and marketing materials for current Wasserman Client roster. Assist marketing leadership with managing relationships with existing partners; ensures the client’s contracts are fulfilled; approves marketing and advertising materials. Assist with the development of client content, which includes PR efforts, along with sourcing and negotiating content and media deals under the supervision of senior agents and marketing leadership. Work with colleges, leagues, player associations, teams, and team sponsors to secure content marketing opportunities for clients through brand activations, content development, league and team partners, as well as media alliances. Handle logistics leading up to and throughout major events, including bowl games, drafts, Pro Bowls, and Super Bowls Maintain timely, thorough, and accurate account receivables, department databases and generate reports as required, including through Salesforce. Manage incoming queries for clients and provide regular updates to agents and client service representatives. Monitors client competitions to keep up-to-date on client careers. Travels to spend face time with clients to support “off field” business affairs and build genuine relationships to assist in client retention. Supports management team’s client recruitment efforts and assists in the recruitment of athletes by cultivating both industry relationships and relationships with potential clients. Meets both personal and department annual sales goals set by talent marketing leadership Contribute to partnership development in other sport verticals and with non-football clients when applicable What We’re Looking For Bachelor’s degree in related field, preferably in sports management, content, sales, marketing, communications, or public relations. Minimum of 6+ years’ experience in sports industry sales or marketing role, preferably within football. Must have advanced knowledge of developments in athlete branding, social media, corporate communications, and trends in the sports industry. Possess persuasiveness skills to successfully negotiate on behalf of the client’s interests Position requires considerable flexibility in scheduling and the willingness to travel, work nights, weekends and holidays Ability to prospect and research marketing and media partnerships on behalf of the clients Advanced skills in Microsoft Office, PowerPoint, Photoshop, Illustrator, Salesforce, and InDesign to create decks, client bios and edit photos. Strong understanding of social/digital media Well-developed communication skills, creative thinking and writing skills. Strong analytical, organizational, and project management skills. Requires self-management and project management abilities Ability to build strong, lasting relationships internally and externally. Ability to anticipate problems and manage expectations. Ability to maintain confidentiality and professionalism in all situations. Ability to exercise discretion, sound judgment and significant initiative. Base salary range: $100k - $110k, plus bonus potential if applicable for role. Actual base salary is dependent on several factors including but not limited to; market dynamics, location and region, experience, specialized skills/training (education), level of responsibility, budgetary considerations, tenure at the company (for current employees), etc. The salary range listed is just one component of the total compensation package for employees. Compensation decisions are dependent on circumstances of each role Wasserman does not discriminate on the basis of race, sex, color, religion, age, national origin, marital status, disability, veteran status, genetic information, sexual orientation, gender identity or any other reason prohibited by law in provision of employment opportunities and benefits. Wasserman is proudly an equal opportunity employer. We are always searching for the most passionate and talented people from all backgrounds and experiences to join us. 20 years into our evolution, we continue to expand services and geographies across the exciting and extraordinary worlds of sports, music, entertainment and culture. We are committed to making a meaningful difference and driving real change when it comes to diversity equity and inclusion — not only among our employees, but in how we serve clients and push the industry at large. If this sounds like a place you’d like to work, let’s talk! Wasserman is a global leader in sports, music, entertainment and culture. Founded in 2002, Wasserman represents many of the world’s most iconic sports and entertainment figures, musical artists, brands and properties, empowering them to shape culture and captivate audiences worldwide.

This job posting was last updated on 10/2/2025

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