KYYBA

Compensation

Full Description

Title: Healthcare Marketing Strategy Project Manager Location: Detroit, MI(Onsite -Hybrid) Duration: 12+ Months Description: Position is hybrid with some in-person meetings occurring in Detroit offices. Engagement Description – Develops strategic B2B and B2C marketing and engagement plans for health plan products and solutions. This role leads omni-channel marketing initiatives to help drive business results for major health care payer and its internal business partners. Marketing and engagement includes acquisition, retention, adoption, use and behavior change objectives. • Develop strategic marketing and/or engagement plans that address multiple audiences, including employers, members, agents and providers. • Manage omni-channel marketing projects to target specific audience segments. • Coordinate marketing planning and execution with cross-functional internal business units and departments including Market Research, Insights & Analytics, Corporate Communications, Digital Experience, Product, and other areas. • Partner with Insights & Analytics group to develop and monitor appropriate measurable outcomes and KPIs for assigned portfolio of initiatives. • Lead and manage day-to-day internal client relations and consulting. • Participate in and deliver presentations to various initiative workgroups and business partners forums. Top 3 Required Skills/Experience – • Experience in business-to-business and consumer multi-channel marketing strategy • Experience with CRM and Marketing Automation platforms (e.g. Salesforce Marketing Cloud) preferred. • Experience in project management and development and execution of marketing plans is required. Required Skills/Experience – The rest of the required skills/experience. Include: • Experience in Multi-channel marketing • Familiarity with CRM Lifecycle • Ability to work effectively in a team environment. • Strong organizational, planning, analytical, presentation and communication skills. • Ability to identify customer insights that drive behavior change. • Ability to lead and coordinate work groups. • Ability to present solutions and ideas for unique challenges. • Other related skills and/or abilities may be required to perform this job. Preferred Skills/Experience – Optional but preferred skills/experience. Include: • Master's Degree in related field preferred. • Healthcare experience preferred. • CRM Salesforce certification and/or training Education/Certifications – Include: • Bachelor's Degree in related field required. • Minimum of five (5) years experience in related field. Company DescriptionFounded in 1998 and headquartered in Farmington Hills, MI, Kyyba has a global presence delivering high-quality resources and top-notch recruiting services, enabling businesses to effectively respond to organizational changes and technological advances. At Kyyba, the overall well-being of our employees and their families is important to us. We are proud of our work culture which embodies our core values; incorporating value, passion, excellence, empowerment, and happiness, creates a vibrant and productive atmosphere. We empower our employees with the resources, incentives, and flexibility that they need to support a healthy, balanced, and fulfilling career by providing many valuable benefits and a balanced compensation structure combined with career development. Kyyba is an Equal Opportunity Employer. Kyyba does not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other b