Kraft Heinz

Compensation

Full Description

Description: • Lead the Human Insights function, setting the vision, strategy, and execution plans to influence business decisions across marketing, sales, and product development teams • Drive the development and execution of research programs to better understand Human behavior, purchase motivations, and decision-making drivers across key categories sales channels (grocery, e-commerce, foodservice, etc.), and specific retailers • Utilize data analytics, syndicated data, and proprietary research (e.g., panels, loyalty programs, in-store/shopper behavior data) to provide actionable insights that inform Kraft-Heinz marketing, sales, and product innovation strategies • Partner with key stakeholders in Business units, Sales, Category Leadership, and Innovation teams to ensure that insights incorporated into product development, go-to-market strategies, and promotional planning • Provide human-driven insights to influence product innovation, packaging, pricing strategies, and consumer communications • Stay ahead of shopper and market trends, identifying shifts in behavior and emerging opportunities within the food and beverage categories • Foster a culture of continuous learning, collaboration, and innovation within the team • Develop and present insights-driven recommendations to senior leadership and other key stakeholders, delivering compelling, actionable stories that drive business impact • Oversee relationships with external research agencies and vendors, managing large-scale insights projects and ensuring the quality and relevance of research efforts Requirements: • bachelor’s degree in marketing, Business, Economics, Psychology, or a related field • 10+ years of experience in shopper insights, market research, or analytics, with at least 5 years in a leadership role • Experience in consumer goods, food & beverage, or CPG sectors is highly preferred, with a strong understanding of the grocery and/or poultry industries • Proven history of leading and developing high-performing teams • Expertise in data analysis, statistical tools, and consumer insights platforms (e.g., Numerator, syndicated data, InVision, Placer.ai, Alteryx, Power BI, Qualtrics) • Strong strategic thinking capabilities, with the ability to connect shopper insights to broader business goals and deliver results that drive growth • Exceptional written and verbal communication skills, with the ability to present insights and recommendations to senior leadership and influence key stakeholders across the organization and customers • Excellent project management skills, with experience leading large-scale research initiatives and managing cross-functional teams to execute insights-driven strategies • Deep understanding of consumer and shopper behavior Benefits: • Coverage for employees (and their eligible dependents) through affordable access to healthcare • Protection and saving for the future, we offer plans tailored to meet you and your family’s needs • Events, resources, and learning opportunities that inspire a physical, social, emotional, and financial well-being lifestyle for our employees and their families • Participation in a variety of benefits and wellbeing programs that may vary by role, country, region, union status, and other employment status factors • Medical, Prescription Drug, Dental, Vision, Screenings/Assessments • Paid Time Off, Company Holidays, Leave of Absence, Flexible Work Arrangements, Recognition, Training • Employee Assistance Program, Wellbeing Programs, Family Support Programs • 401k, Life, Accidental Death & Dismemberment, Disability