Kooth

Compensation

Full Description

About Us: At Kooth, our mission is to create a welcoming space for effective personalized digital mental health care that is available to all. We do this by leveraging an early intervention model and theory of change that empowers young people (13-25 years old) to overcome challenges, unlock their full potential, and lead fulfilling lives. We're not just a service; we're a culture of care – committed to inclusivity, innovation, and impact. Our culture is driven by our values - Alongside You, Flexible, Compassionate, Committed, and Safe. These values are present in the work that we do, the environment in which we do it, and in the relationships we have with our service users, peers, and leaders. With Kooth, you will be a part of something bigger than yourself. We offer more than just a job. We offer you the chance to positively impact one of the greatest challenges of our time. What We’re Looking For: Kooth is a global leader in digital mental health and wellbeing, with a mission to make effective behavioral health support accessible to all. Our Soluna platform provides free, safe, and confidential mental wellness support for youth and young adults in partnership with states, schools, and communities. The Director of Communications is responsible for uncovering and shaping the stories that bring Kooth and Soluna’s mission to life and amplifying them across digital, owned, and partner channels to drive awareness, trust, and adoption. This role combines content strategy, channel expertise, and narrative development with operational excellence in managing agencies, coordinating campaigns, and safeguarding the organization’s reputation during times of challenge. This is not a traditional public relations role focused on press releases and media pitching. Instead, we're seeking a modern communications leader who understands that authentic storytelling, owned channel optimization, and direct stakeholder engagement are more powerful than conventional PR tactics in today’s fragmented information landscape. The ideal candidate thinks like a brand builder first, leveraging multimedia content, data-driven insights, and strategic relationship building to create lasting trust and awareness. We’re looking for someone who thrives on finding the story behind the data, loves experimenting with ways to get our message in front of the right audiences, and can equip our employees and partners to be confident storytellers themselves. How You’ll Make an Impact: Storyfinding & Narrative Development Proactively source impactful stories from young people, families, partners, clinical teams, and employees that illustrate the value and outcomes of Kooth’s services. Transform user experiences, impact data, and program insights into compelling, audience-specific content. Maintain rigorous safeguarding, privacy, and cultural sensitivity in all storytelling. Digital & Multi-Channel Strategy Develop and execute integrated communications strategies across web, email, social, webinars, and paid channels. Tailor content for each channel while ensuring brand and message consistency. Test innovative formats—video, interactive media, infographics—to broaden reach and deepen engagement. Agency Management & Campaign Coordination Manage relationships with PR, creative, and digital agencies, ensuring deliverables meet quality, brand, and strategic objectives. Oversee agency scopes, budgets, and timelines, integrating agency work seamlessly with in-house efforts. Coordinate cross-functional campaign execution, ensuring unified messaging and timing. Crisis Communications & Reputation Management Work with leaders across the organization to develop, contribute to, and maintain crisis communications protocols tailored to behavioral health and youth-serving contexts. Serve as a key advisor to leadership during high-stakes situations, crafting accurate, transparent, and timely responses. Coordinate with leadership, internal teams, and external agencies to ensure consistent, confident handling of sensitive issues. Internal Enablement & Alignment Create toolkits, talking points, and ready-to-use content for employees, executives, and partners. Train and coach internal teams on effective storytelling to support recruitment, program delivery, and partner engagement. Foster a culture of story-sharing across the organization. Measurement & Optimization Define and track KPIs for reach, engagement, and message adoption across channels. Leverage analytics and feedback to refine storytelling and channel strategies. What You’ll Bring: Required: 5+ years in communications, content strategy, or digital marketing, with at least 3 years in a leadership role. Proven track record managing multi-channel communications and external agencies. Demonstrated experience in crisis communications and reputation management. Skilled storyteller with the ability to adapt narratives for different audiences and formats. Experience with digital publishing, social platforms, email marketing, and webinar tools. Preferred: Experience in behavioral health, public health, youth services, or education. Familiarity with government programs, Medicaid, or education policy landscapes. Skills in multimedia content production and editing. Core Competencies Strong editorial judgment and narrative instincts. Strategic thinking with operational discipline. Calm and clear-headed under pressure. Digital fluency and creative adaptability. Collaborative and inclusive leadership style. What You’ll Get: Compensation: The base salary for this role is $130,000 to $150,000 annually. We’re committed to transparency and value our candidates time, which is why we share salary ranges in all states—regardless of local requirements. Final compensation will be based on a variety of factors, including your education, experience, skills, and overall alignment with the role. Kooth offers a competitive base salary, employee equity program, and comprehensive benefits including: Excellent Medical, Dental, and Vision Coverage Long-Term Incentive Plan (LTIP) 401(K) Retirement Plan with company match Generous Paid Time Off Remote-first flexibility and work-from-home support Paid parental leave Learning & development opportunities 8 Paid Holidays, plus two half-day holidays (Christmas Eve and New Year’s Eve) Equal Employment Opportunity: Kooth is committed to creating an inclusive workplace and provides equal employment opportunities to all individuals regardless of race, color, religion, sex, sexual orientation, gender identity, national origin, disability status, protected veteran status, or any other characteristic protected by law. All employment decisions are based on merit, qualifications, and business needs. Reasonable Accommodations: Kooth is committed to providing reasonable accommodations for candidates with disabilities, sincerely held religious beliefs, or other protected reasons under applicable law. If you require accommodations during the application or interview process, please contact our HR team. Ready to Join Us? If you’re ready to make a meaningful impact and be part of a team that values purpose-driven work, apply today. Together, we’re shaping the future of digital mental health care.