Knowt Inc.

Compensation

Full Description

Description We already have an awesome TikTok & Instagram presence among AP students with our page @getknowt & we’re looking for a creative, social media manager to recreate that magic by building Knowt’s IB-focused social media presence from scratch on TikTok and Instagram. This role will play a key part in introducing Knowt to IB students worldwide and driving them to the platform in a way that feels authentic, relatable, and student-first. This role is ideal for recent grads (within 3–4 years) who completed the International Baccalaureate (IB) program and deeply understand IB student culture. (No visa sponsorship available.) What will I be doing? Create concepts and execute videos for Knowt IB brand channels on Tiktok, Reels, and Shorts Develop social content, including video series end-to-end: concept, treatments, scripting, shoots, editing, and post. Ideate on real-time trending topic opportunities that connect to IB students Work collaboratively with the marketing team and other teams in Knowt to promote projects, categories, community members, and more relevant to IB students Leverage AI tools (LLMs, agents, and emerging applications) to enhance community content, streamline processes, and ensure programs scale effectively while staying safe, relevant, and on-brand. Engage authentically with our community via comments, DMs, and mentions Analyze performance metrics and iterate on content strategy Are You the Right Fit? You’ll thrive in this role if you: Completed the IB Diploma Programme and genuinely understand the IB experience Are excited to build a social media presence from zero, defining the voice, content pillars, and creative direction for IB students. Live for short-form content and know what works on TikTok & Instagram. Think independently and aren’t afraid to experiment, test, and ship ideas without needing step-by-step direction. Have out-of-the-box ideas that push boundaries and probably wouldn’t get approved at more traditional companies. Comfortable talking to the camera to make videos like this https://www.instagram.com/p/DSdhfZFEgao/ Understand the IB student voice, including humor, stress points, and academic culture. Stay current on trends and know how to adapt them authentically for students. Learn fast, take initiative, and thrive in a high-ownership environment. Requirements 1-2 years experience in social media marketing Hands-on video production skills (editing, scripting, social formats). Completed a minimum of three IB courses Strong grasp of TikTok & Instagram trends, formats, and culture Creative, trend-aware mindset with strong storytelling skills Strong communication, organization, and time-management skills Comfortable using AI tools to improve workflows, content creation, and community engagement; able to identify where AI can add value without compromising quality Process Submit your application Application screening Content Screen — a creative challenge to show how you think and create Round 1 Interview with Marketing Manager Round 2 Interview with Marketing Manager & CMO Decision made 🎉